Using Facebook Custom Audiences to find the right audience

Used by over 90% of busi­ness­es, there is no doubt that email is still one of the most pop­u­lar chan­nels with mar­keters. That said, as social net­works, instant mes­sag­ing and in app push noti­fi­ca­tions become more impor­tant, the increas­ing amount … Read more

Amber Atherton Speaking At Adobe Summit EMEA

With only a few weeks till Adobe Sum­mit, we’ve been catch­ing up with our speak­ers to find out what makes them tick, who inspires them, and what they’ll cov­er when they take to the stage in Lon­don on May 14–15. … Read more

Whatever your customers are experiencing—2014 is the year to improve it

Most of us can count on one hand the amount of times inter­act­ing with a brand has been tru­ly delight­ful. Why are these expe­ri­ences so surprising—so few and far between? Well it’s no mys­tery this needs to change. In fact, … Read more

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

Adobe is a com­pa­ny rich with strate­gic part­ner­ships across both our Dig­i­tal Media and Dig­i­tal Mar­ket­ing busi­ness­es. And, because of our deep invest­ment in Adobe’s part­ner ecosys­tem and the joint mis­sion we all share for cus­tomers, we are always hon­oured … Read more

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

With just two months left before Europe’s largest dig­i­tal mar­ket­ing con­fer­ence hits Lon­don, we’ve decid­ed to extend the Ear­­ly-Bird Reg­is­tra­tion dis­count to Adobe Sum­mit EMEA 2014 (May 14–15 at ICC ExCel) for anoth­er two weeks! Now until March 14, mar­keters … Read more

Work your Digital Advertising with the Power of Data

Us Yes­ter­day we took a dig­i­tal adver­tis­ing trip on the #Dig­i­talJour­ney with our Adobe Media Opti­miz­er break­fast in Lon­don. Our very own Jonathan Bee­ston, Ryan Price and Rus­sell Smith pro­vid­ed insight into how mar­keters can use their data to make … Read more

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

Mar­keters today are fac­ing more pres­sure than ever before. Dig­i­tal media has com­plete­ly rein­vent­ed the ways in which con­sumers engage with brands, seek infor­ma­tion, and ulti­mate­ly make their buy­ing decisions—in turn forc­ing mar­keters to entire­ly trans­form the ways in which … Read more

Combining the digital and the physical to create a superior in-store shopping experience

It’s no secret that mar­keters are strug­gling to imple­ment an effec­tive omni-chan­nel approach with their cus­tomers. It’s not just the increas­ing num­ber of dig­i­tal touch points between brands and cus­tomers mak­ing it dif­fi­cult for mar­keters to keep a sin­gle view … Read more

Straight from the Source: 2014 Digital Marketing Trends as Told by Marketers

In the past few years, the mar­ket­ing indus­try has mor­phed into a dig­i­tal steam engine, charg­ing mar­keters through unchart­ed ter­ri­to­ries across social media, web con­tent, media opti­miza­tion and more. But mar­keters haven’t felt com­fort­able with this pow­er­ful inno­va­tion. How would … Read more

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Dig­i­tal Trends Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, high­lights the key dig­i­tal trends, chal­lenges and oppor­tu­ni­ties that mar­keters need to be aware of dur­ing 2014–covering top­ics rang­ing from cus­tomer expe­ri­ence and mobile to cross-chan­nel mar­ket­ing and email. This report … Read more