Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Dig­i­tal Trends Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, high­lights the key dig­i­tal trends, chal­lenges and oppor­tu­ni­ties that mar­keters need to be aware of dur­ing 2014–covering top­ics rang­ing from cus­tomer expe­ri­ence and mobile to cross-chan­nel mar­ket­ing and email. This report … Read more

Advertisers take note, tablet traffic is a gift for 2014

Once again, tablets seemed to be the present of choice for loved ones this Christ­mas, with many going online in the morn­ing to play with their new device.  In just one day, in the UK, we saw the tablet click share … Read more

Which Social Networks Should You Care About in 2014?

It’s hard to believe that Face­book will be ten years old this Feb­ru­ary and yet social media still seems new to many of us. Brands are strug­gling as much as they ever have done to under­stand what to do with … Read more

The U.K. Set to Lead Online Sales This Christmas

As Christ­mas dawns around the world and the hol­i­day shop­ping sea­son offi­cial­ly comes to a close, retail­ers should be set to see record-break­ing online sales this year thanks to huge spikes in mobile shop­ping, social media mar­ket­ing, and increas­ing­ly more … Read more

Mobile Holiday Shopping Skyrocketing Across Europe

This year, the Adobe® Dig­i­tal Index 2013 Online Shop­ping Fore­cast hinged a bet that online sales this Thanks­giv­ing would be almost on par with Black Fri­day—sug­gest­ing that in the next five years Black Fri­day may actu­al­ly fall behind. Much of … Read more

Online Shoppers Turning To Mobile, Social During The Christmas Season

To gain more insight into online con­sumer shop­ping behav­ior, Adobe sur­veyed 1,200 peo­ple who plan to Christ­mas shop online in the UK, Ger­many and France (400 shop­pers in each coun­try) as part of the Adobe 2013 Hol­i­day Retail Sur­vey. And … Read more

Online Holiday Shopping Forecast and Trends 2013

This week, Adobe released its Adobe Dig­i­tal Index 2013 Online Shop­ping Fore­cast, which focus­es on pre­dic­tions for this year’s Christ­mas shop­ping sea­son (defined as Novem­ber and Decem­ber). Although sum­mer hol­i­days may still be a recent mem­o­ry, the streets of the … Read more

UK Marketers in Need of #MarketingTherapy

At a round­table dis­cus­sion ear­li­er this week, host­ed by Kristin Brewe from the IAB and attend­ed by indus­try experts, we explored new research* into what’s keep­ing 500 senior UK mar­keters awake at night. It revealed mar­keters are suf­fer­ing from a … Read more

Info-Tech Research Group says Adobe Social is a “trend setter”

There are plen­ty of options avail­able when it comes to social media man­age­ment plat­forms, but only one has been called a “trend set­ter”. Adobe Social was recent­ly reviewed in the lat­est report from Info-Tech Research Group, Ven­dor Land­scape Plus: Social … Read more

Social Media” is Dead. Long Live “Social Business”

In many ways, I think this was the week that marked a shift in the social media indus­try in the UK. We’ve had the excite­ment of Social Media Week Lon­don and I’ve been judg­ing of The Drum’s Social Buzz awards, … Read more