Marketers: what keeps you up at night? You’re probably not alone.

Did you remem­ber to set your seg­ments to the lat­est data? Did you cal­cu­late that engage­ment rate using the right for­mu­la? Did you pub­lish the changes to your client’s web­site? As a group, dig­i­tal mar­keters doubt their skills, effec­tive­ness and … Read more

[Infographic] Optimising Paid Media

Our lat­est Quar­ter­ly Dig­i­tal Intel­li­gence Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, focus­es on media optim­si­a­tion and how com­pa­nies can ensure the most effec­tive use of their bud­gets to meet busi­ness goals. We found that only a fifth of com­pa­nies are car­ry­ing … Read more

Marketing Minutes with Phillipa Snare, Microsoft UK

Microsoft UK’s CMO, Philip­pa Snare, joins us for our lat­est Mar­ket­ing Min­utes video. In this edi­tion Philip­pa pro­vides insight into the increas­ing trend of sec­ond screen behav­iour and what this means for brands. She also shares some valu­able advice for … Read more

Treat for Tweet — Adobe at dmexco!

Dieses Jahr auch auf der dmex­co? Dann kommt zum Adobe-Stand in Halle 7, A011/A014 und nehmt teil an unserem Gewinn­spiel mit der shar­ing­box. Zu gewin­nen gibt es 10 Adobe Cre­ative Cloud-Jahre­sa­­bos. Und hier die Spiel­regeln: Mach ein Foto bei uns … Read more

Infographic: The 80 rules of social media

Some rules are writ­ten, some are unwrit­ten, oth­ers are tweet­ed. Our Jere­my Waite gives you the 80 rules of social media in this info­graph­ic. Our favourite is num­ber 5. What’s yours?  

The results are in: Adobe 2013 Mobile Consumer Survey

Have you ever spot­ted a great mobile ad and clicked through, only to be direct­ed to a desk­top web­site? Con­sumers have, and noth­ing is more annoy­ing than 2pt font on an already small screen. So we asked more than 3,000 … Read more

Facebook Ads: Top 5 creative ways to achieve higher CTR

The pres­ence of peo­ple, choice of back­ground colours and even prod­uct angling all con­tribute to the effec­tive­ness of your Face­book ads, accord­ing to our lat­est research. We analysed over 1,700 Face­book ad images used by adver­tis­ers from across Europe, the … Read more

Marketing Minutes with Brian Solis, Altimeter Group

Tele­vi­sion, radio and the inter­net have changed soci­ety. What we do, where we go and how we do it has been affect­ed, and mar­keters need to pay atten­tion to this. Are you doing enough to get in front of con­sumers … Read more

LinkedIn rolls out Sponsored Updates

Last week LinkedIn announced the roll out of Spon­sored Updates. This type of adver­tis­ing on the plat­form is not a sur­prise for sea­soned mar­keters. LinkedIn is by far the most pop­u­lar social net­work for pro­fes­sion­als, with 3 mil­lion com­pa­ny pages … Read more

Using Net Promoter Score to help improve customer experience

Com­pa­nies are con­tin­u­al­ly look­ing for ways to improve the cus­tomer expe­ri­ence they pro­vide and to put their cus­tomers at the heart of every­thing they do. A pop­u­lar strat­e­gy to help achieve this is to lis­ten to the Voice of the … Read more