Digital marketers, what are you using social media for?

We want­ed to know – what are you using social media for in your dig­i­tal mar­ket­ing? So, we asked: #twit­poll What are you using twit­ter for as a dig­i­tal mar­keter: A) Brand aware­nessB) Lead gen­er­a­tionC) Cus­tomer ser­viceD) Dri­ving sales — … Read more

Is Social Media Becoming the Cocktail Party from Hell?

Two weeks ago an inter­est­ing opin­ion piece in the NY Times by Mau­reen Dowd sug­gest­ed that “social media has become the cock­tail par­ty from hell… with the flood of infor­ma­tion jeop­ar­diz­ing mean­ing”. It caught my atten­tion when I first read … Read more

Are we nearly there yet? The journey from Content Management to Customer Experience Management

I feel your pain, fel­low mar­keters, for I have just spent a week­end bat­tling hol­i­day traf­fic to get to the beach hear­ing the inevitable ques­tion “Are we near­ly there yet?” from the back of the car every few min­utes. The … Read more

[INFOGRAPHIC] 27% of marketers say that managing websites is hell

We worked with Econ­sul­tan­cy to sur­vey more than 1,000 busi­ness pro­fes­sion­als (includ­ing mar­ket­ing, web devel­op­ment and oth­er busi­ness depart­ments) across the globe on the top­ic of web con­tent man­age­ment (WCM), and found that 27% say man­ag­ing web­sites is hell! Do … Read more

It’s time to embrace the mobile revolution

Dig­i­tal mar­keters need to under­stand how mobile has changed the way con­sumers inter­act with infor­ma­tion and busi­ness­es. Think about this for a moment: how has mobile tech­nol­o­gy changed the way you live your life and con­sume infor­ma­tion? There are reports … Read more

Adobe Summit Day Two: Digital Marketers Need to be Risk Takers

The past two days, Adobe Sum­mit has had more than 12,000 men­tions on social media. Atten­dees were busy tweet­ing their favourite quotes, inspi­ra­tions and ses­sions through­out the con­fer­ence. Adobe VP Strat­e­gy and Busi­ness Devel­op­ment, John Mel­lor, kicked off day two … Read more

Adobe Summit Kicks off in London! Day One Recap

Adobe Sum­mit hit Lon­don today with over 2,500 dig­i­tal mar­keters, part­ners, agen­cies, ana­lysts and jour­nal­ists from 38 coun­tries rep­re­sent­ing every con­ti­nent.  This year, our Euro­pean Sum­mit is big­ger than ever, hav­ing dou­bled in size from just two years ago. So … Read more

Be prepared: make the most of your Adobe Summit experience

Not long to go till Adobe Sum­mit hits Lon­don on 24–25 April! Are you ready to talk the talk and walk the walk? BS detec­tors will be out in full force so here are some tips to make sure you’re … Read more

It’s a mad, mad, multichannel world

You must be mad to be a dig­i­tal mar­keter. Just look at what’s going on with the con­sumer jour­ney: it’s a tan­gled maze of chan­nels and devices. But cheer up; it’s only going to get worse! New dig­i­tal chan­nels and … Read more

It’s not just about the new: don’t forget your existing customers

Why do we spend so much of our adver­tis­ing bud­gets on acqui­si­tion rather than woo­ing our exist­ing cus­tomers? Mar­ket­ing bud­gets are biased towards acqui­si­tion. The well-estab­lished knowl­edge of the supe­ri­or val­ue of exist­ing cus­tomers sits in the back of our … Read more