Ali Bohra
Solving the Customer Data Platform Problem
Using real-time customer profiles and broad activation to create personalised experiences.
Lasharna Turner
Moving Finance Forward: A Guide to More Impactful Advertising in Financial Services
Consumers expect convenient, tailored services and messages. But traditional financial institutions continue to lean on cold email blas...
Toccara Baker
Why Love Island is a Showcase for a New Era of Marketing
Toccara Baker explains how brands can reach the right audience through targeted display advertising, dynamic content on their company w...
Timo Kohlberg
Why Marketers Should Care About the European Heatwave
For marketers , the warm weather presents the chance to connect with their audiences in a highly relevant way, through personalised eng...
Brian Green
Christmas in July: Four Things Every Brand Should do Now in the Lead-up to the Festive Period
Consumers today have very high expectations of their shopping experience, and those retailers that meet these expectations excel. Howev...
John Watton
Why Decluttering Your Data is the Secret to Better Personalisation
Earning the right to gather customer data should be a top priority for businesses. But brands should also ensure they are transparent a...
Paul Robson
Cannes Lions 2019: Three Brands Delivering a Human Touch Through Technology
Looking back at this year’s Cannes Lions, a word that comes to mind is “density”. Nowhere else in the marketing and advertising i...
Adam Justis
Beyond CRM: Why CXM Positions Enterprises for Customer Success
Click here to read this article.
Drew Burns
Introducing New Streamlined Mobile App Personalisation for Marketers and Developers in Adobe Target
Today, we’re introducing a series of enhancements to Adobe Target at EMEA Summit. This includes a new mobile-ready workflow and mobi...
Sylvie Felx
Speed Content Management and Delivery Across Existing and Emerging Channels
Join experts from Adobe and leading brands for inspiring discussions at Adobe Summit EMEA about how your marketing and IT organisations...
Timo Kohlberg
Struggling With Omni-channel? These Brands Have Got it Covered
How do brands go about orchestrating and personalising each and every experience across channels? This will be the focus of the Email a...