Posts in Category "Personalisation"

Meeting the Needs of Shoppers in Different Countries

Acquir­ing and retain­ing cus­tomers from numer­ous cul­tures in mul­ti­ple lan­guages can chal­lenge every­thing from a company’s logis­tics to its mar­ket­ing. SPAR Inter­na­tion­al, which oper­ates super­mar­kets, con­ve­nience stores, and sport­ing equip­ment shops across Europe, is achiev­ing suc­cess while expand­ing glob­al­ly through … Read more

Optimising the Customer Experience: Conversion Rate Optimisation

Cre­ative Con­sis­ten­cy If you’re not focus­ing on the cus­tomer expe­ri­ence, you’re leav­ing mon­ey on the table – it’s as sim­ple as that. One of the sim­plest places to start with cus­tomer expe­ri­ence is to make sure your web – and … Read more

Adobe Summit EMEA Winners of WhichTestWon Contest

I con­fess that I absolute­ly love to dis­cov­er how cus­tomers use Adobe Tar­get to per­son­alise and opti­mise their web and mobile sites and mobile apps. To get a glimpse into what our cus­tomers are doing with Adobe Tar­get, we recent­ly … Read more

Quick Guide: Personalisation and Optimisation Sessions at Adobe Summit EMEA

With the Per­son­al­i­sa­tion & Opti­mi­sa­tion track at Adobe Sum­mit EMEA, we real­ly try to deliv­er a cohe­sive set of ses­sions and labs that pro­vide a mean­ing­ful and valu­able Adobe Sum­mit expe­ri­ence for atten­dees. This year is no dif­fer­ent and this guide … Read more

Financial Services Industry & Customer Experience: A Place For Growth

Our 2015 Dig­i­tal Intel­li­gence Brief­ing (DIB) report with Econ­sul­tan­cy shows that many com­pa­nies are strug­gling to pro­vide a coher­ent and seam­less cus­tomer expe­ri­ence. Only a small num­ber of the respon­dents believe that they have reached “matu­ri­ty” in their approach to cus­tomer … Read more

Personalisation Technology: Automated Personalisation

So, your busi­ness has adopt­ed per­son­al­i­sa­tion, and you’re on the path to cre­at­ing new bonds with your con­sumers by under­stand­ing their pref­er­ences and desires on the macro scale. That’s excel­­lent- even a small invest­ment in the world of per­son­al­i­sa­tion can … Read more

Personalisation Technology: Targeting Rules and Geolocation

In this part of the Per­son­al­i­sa­tion Tech­nol­o­gy Man­i­festo, we’ll build on opti­mi­sa­tion through test­ing, to look at engag­ing our audi­ence through tar­get­ing. All the infor­ma­tion you need to pin­point your most valu­able seg­ments is there, just wait­ing to be processed and … Read more

The Personalisation Technology Manifesto

Tack­ling per­son­al­i­sa­tion is a seri­ous organ­i­sa­tion­al chal­lenge; the nature of the tech­nolo­gies involved and the way they restruc­ture the rela­tion­ship between busi­ness­es and con­sumers neces­si­tates full involve­ment. The com­pa­nies ben­e­fit­ing most from the chang­ing expec­ta­tions of the mar­ket are those … Read more

Live from Adobe Summit 2015: The three success factors to achieve digital sales excellence

Lessons from Merz Phar­ma­ceu­ti­cals on how to deliv­er valu­able ser­vices for a dig­i­tal-first cus­tomer. Read more

Digital Analytics and Optimisation: An interview with a superstar DJ

With Adobe Sum­mit EMEA fast approach­ing, I took time out for a dis­cus­sion with one of the repeat pre­sen­ters in the Per­son­al­i­sa­tion & Opti­mi­sa­tion track – Giles Richard­son, Head of Ana­lyt­ics at Roy­al Bank of Scot­land (RBS) – about what … Read more