Posts in Category "Search Engine Marketing"

How does Google’s removal of right hand side ads impact search marketing?

Google announced ear­li­er this year the removal of search ads on the right hand side (see pic­ture above). Users will only now see ads on the top and bot­tom of the search results. Will the cus­tomer expe­ri­ence on Google be … Read more

SEM for Travel Brands

Hel­lo, Trav­el Peak! It’s one of the two most won­der­ful times of the year when those of us in the trav­el indus­try are up to our eye­balls in cam­paign roll-outs, bud­get man­age­ment, ROI max­imi­sa­tion, and prob­a­bly wish­ing we were on … Read more

Overview of the French Search Market

We know it; in Search, it is essen­tial to think local­ly for a glob­al cam­paign to be suc­cess­ful. Every mar­ket is dif­fer­ent and has its own specifics, and under­stand­ing them is key in order to max­i­mize per­for­mance and con­ver­sion. In … Read more

Rethinking Remarketing: Driving Audience Strategy across Search, Display, and Social

The real­i­ty of dig­i­tal mar­ket­ing is shift­ing. Audi­ences are the new norm and tech, data, and even the way con­sumers engage with brands and devices are pulling for it. How­ev­er, lever­ag­ing audi­ences in remar­ket­ing can be a chal­lenge. All forms … Read more

The evolution of the Paid Search Marketer

In today’s post, I thought it would be inter­est­ing to dis­cuss how the func­tion of paid search mar­ket­ing has evolved and changed since its begin­nings in 2000. Nowa­days, paid search is the biggest rev­enue dri­ver for most search engines, and … Read more

Create URGENCY in Paid Search

In today’s envi­ron­ment, it is essen­tial to get the atten­tion of your audi­ence with­in a few sec­onds and to deliv­er your mes­sage to them quick­ly, or you risk wast­ing your mar­ket­ing invest­ment. Indeed, if a sense of urgency is prop­er­ly … Read more

Paid Search for B2B: Advanced techniques

Fol­low­ing my first arti­cle, Paid Search for B2B: the basics, I want­ed to share some advanced tech­niques which will allow you to max­imise the per­for­mance of your paid search cam­paigns and deliv­er a world class user expe­ri­ence. Nur­tur­ing Cam­paigns Cam­paigns … Read more

Paid Search for B2B: the basics

Nowa­days, the Inter­net has become the pri­ma­ry source of infor­ma­tion for many B2B buy­ers search­ing for busi­ness solutions. According to the IDM B2B Barom­e­ter of July 2014, page 10, B2B mar­ket­ing bud­gets are cur­rent­ly at an all-time high, with 52% of … Read more

Truths and Myths about Quality Score

Qual­i­ty Score remains one of the most impor­tant aspects in Paid Search. Qual­i­ty Score is a diag­nos­tic met­ric that affects cost per click and ad posi­tion­ing and there­fore has a direct impact on effi­cien­cy and prof­itabil­i­ty of any Paid Search … Read more

Big bets for the future of paid search

Dur­ing the past years, the media buy­ing world has changed dra­mat­i­cal­ly. Major advances in Adver­tis­ing Tech­nol­o­gy and con­sumer elec­tron­ics have opened up the doors for nev­er-before-seen tar­get­ing and mea­sure­ment capa­bil­i­ties. With 85% of Google’s rev­enue com­ing from their AdWords plat­form in … Read more