Posts in Category "Social Media"

In The Know with AMO Social Ads

Just under a year ago, I spoke at the 2014 Fes­ti­val of Mar­ket­ing on Social Mar­ket­ing trends for 2015. One of those pre­dic­tions – the decrease in organ­ic reach and increas­ing empha­sis on paid adver­tis­ing by Social plat­forms – has … Read more

Social Media Marketing Europe

Social media mar­ket­ing is on the cusp of join­ing the busi­ness of being in busi­ness. The days are com­ing to an end where your Direc­tor of Social Media can say we have 20,000 peo­ple fol­low­ing us on Twit­ter or we’ve … Read more

Social Marketing at Adobe Summit EMEA 2015

The first few months of the year are often met with a refresh­ing out­look and are viewed by many as a great oppor­tu­ni­ty to rein­vent one­self, as Nina Simone once sang; “It’s a new dawn, it’s a new day, and … Read more

Round-up: Top 10 Tech April Fools’ Pranks

With the world of tech­nol­o­gy mov­ing at such a fast pace and viral trends as per­va­sive as the ‘self­ie’ appear­ing over night, here are our 10 favourite tech pranks that might just come true. Read more

Maximise Your Content Marketing Investment

Yes­ter­day I par­tic­i­pat­ed in a webi­nar on max­imis­ing your con­tent mar­ket­ing invest­ment with Lewis PR. Giv­en that 88% of UK mar­keters use con­tent mar­ket­ing* and its promi­nent posi­tion in our own mar­ket­ing efforts I was pleased to give my thoughts. … Read more

Ad network battle heats up as Facebook buys LiveRail

For years, Face­book has been focused on expand­ing its reach beyond Facebook.com and its acqui­si­tion of Liv­eRail is the lat­est step in diver­si­fy­ing its dig­i­tal empire. Face­book already owns 1.3 BILLION eye­balls, one of the most impor­tant bid­d­a­ble media chan­nels, … Read more

Refresh for Facebook’s Right Hand Side Ads

What is the objec­tive of this cam­paign?’ should be where every Face­book adver­tis­er should begin. This has been the core ques­tion that has fuelled Face­book in its sim­pli­fi­ca­tion process of their ad for­mat offer­ing since they announced it back in … Read more

Tapping into the world of Facebook Lookalike Audiences

Face­book looka­like audi­ences have proven to be a very effi­cient way to get addi­tion­al vol­ume for your Face­book cam­paigns, while mak­ing sure that you are tar­get­ing audi­ences which are sim­i­lar to your exist­ing user base. Intro­duced in March 2013, Cus­tom … Read more

Which Social Networks Should You Care About in 2014?

It’s hard to believe that Face­book will be ten years old this Feb­ru­ary and yet social media still seems new to many of us. Brands are strug­gling as much as they ever have done to under­stand what to do with … Read more

Info-Tech Research Group says Adobe Social is a “trend setter”

There are plen­ty of options avail­able when it comes to social media man­age­ment plat­forms, but only one has been called a “trend set­ter”. Adobe Social was recent­ly reviewed in the lat­est report from Info-Tech Research Group, Ven­dor Land­scape Plus: Social … Read more