Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Ad Cloud


The Customer Persona is Dead! Long Live the Customer Profile!

Con­text is every­thing, espe­cial­ly when try­ing to make sense of people’s activ­i­ty across so many chan­nels. It’s time to kill per­sona-based mar­ket­ing and embrace a more pro­gres­sive approach to per­son­al­i­sa­tion that reflects this real­i­ty.


Adobe Awarded Bing Technology Partner of the Year: Advertising Cloud Customers the Real Winners

To cel­e­brate their ongo­ing part­ner­ship, Bing has recog­nised Adobe as ‘EMEA Tech­nol­o­gy Part­ner of the Year’.

Customer Success