Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

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Are You Meeting Consumer Expectations? Study Finds People Want Diversity In Advertising

Toc­cara Bak­er, Prod­uct Mar­ket­ing lead for Adobe Adver­tis­ing Cloud in EMEA, digs deep­er into the role that diver­si­ty and inclu­sion play in mar­ket­ing and adver­tis­ing today.

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Advertising in the Experience Era – How Adobe is Making Advertising a Connected Experience

At the upcom­ing Adobe Sum­mit EMEA, dur­ing the “Adver­tis­ing as a Con­nect­ed Expe­ri­ence” ses­sion, atten­dees will learn more about how lead­ing brands have used Adobe tech­nol­o­gy to har­ness the pow­er of data through­out the entire mar­ket­ing func­tion, enabling media buy­ing that’s auto­mat­ed, data-dri­ven and trans­par­ent. 

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Why Audio Advertising is Making So Much Noise

Audio adver­tis­ing is a space filled with excit­ing pos­si­bil­i­ties. Our cus­tomers are already ben­e­fit­ing from the pow­er­ful tar­get­ing oppor­tu­ni­ties on the for­mat, and now that Adobe’s self-ser­vice capa­bil­i­ties are online the suc­cess sto­ries are only going to grow.

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In-house Advertising: How to Make the Shift Like a Pro

Brands are look­ing to bring their adver­tis­ing in-house because this is where that IP lies. The log­ic of this trend is sound, at least in the­o­ry. But the real­i­ty is that adver­tis­ing man­age­ment is a seri­ous under­tak­ing, and the tran­si­tion to agency inde­pen­dence is far from sim­ple.

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Five Steps to Maximise Your Media Measurement

Five tips to help you get the most out of track­ing and mea­sur­ing, while refin­ing your pro­gram­mat­ic approach.

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