Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Ad Cloud


Are You Meeting Consumer Expectations? Study Finds People Want Diversity In Advertising

Toc­cara Bak­er, Prod­uct Mar­ket­ing lead for Adobe Adver­tis­ing Cloud in EMEA, digs deep­er into the role that diver­si­ty and inclu­sion play in mar­ket­ing and adver­tis­ing today.


Advertising in the Experience Era – How Adobe is Making Advertising a Connected Experience

At the upcom­ing Adobe Sum­mit EMEA, dur­ing the “Adver­tis­ing as a Con­nect­ed Expe­ri­ence” ses­sion, atten­dees will learn more about how lead­ing brands have used Adobe tech­nol­o­gy to har­ness the pow­er of data through­out the entire mar­ket­ing func­tion, enabling media buy­ing that’s auto­mat­ed, data-dri­ven and trans­par­ent. 


Why Audio Advertising is Making So Much Noise

Audio adver­tis­ing is a space filled with excit­ing pos­si­bil­i­ties. Our cus­tomers are already ben­e­fit­ing from the pow­er­ful tar­get­ing oppor­tu­ni­ties on the for­mat, and now that Adobe’s self-ser­vice capa­bil­i­ties are online the suc­cess sto­ries are only going to grow.


In-house Advertising: How to Make the Shift Like a Pro

Brands are look­ing to bring their adver­tis­ing in-house because this is where that IP lies. The log­ic of this trend is sound, at least in the­o­ry. But the real­i­ty is that adver­tis­ing man­age­ment is a seri­ous under­tak­ing, and the tran­si­tion to agency inde­pen­dence is far from sim­ple.


Five Steps to Maximise Your Media Measurement

Five tips to help you get the most out of track­ing and mea­sur­ing, while refin­ing your pro­gram­mat­ic approach.