Toccara Baker, Product Marketing lead for Adobe Advertising Cloud in EMEA, digs deeper into the role that diversity and inclusion play in marketing and advertising today.
At the upcoming Adobe Summit EMEA, during the “Advertising as a Connected Experience” session, attendees will learn more about how leading brands have used Adobe technology to harness the power of data throughout the entire marketing function, enabling media buying that’s automated, data-driven and transparent.
Audio advertising is a space filled with exciting possibilities. Our customers are already benefiting from the powerful targeting opportunities on the format, and now that Adobe’s self-service capabilities are online the success stories are only going to grow.
Brands are looking to bring their advertising in-house because this is where that IP lies. The logic of this trend is sound, at least in theory. But the reality is that advertising management is a serious undertaking, and the transition to agency independence is far from simple.