Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Adobe Ad Cloud

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At Advertising Week 2019, the Spotlight is on AdTech

Toc­cara Bak­er talks on Adver­tis­ing Week Europe, where she joined experts from all sides of the adver­tis­ing land­scape to dis­cuss the busi­ness trends and issues that are shap­ing today’s indus­try. Par­tic­u­lar­ly how AdTech fits into the over­all MarTech pic­ture, based on expe­ri­ence help­ing hun­dreds of clients in the EMEA region use tech­nol­o­gy to bring more strat­e­gy to their paid media spend.

Advertising

Five Priorities for the Future of TV Advertising in Europe

Adobe part­nered with TV indus­try heavy weights Sky, TVBeat, Alphon­so and MTM, to form a TV Con­sor­tium in May 2018. In the last year, we’ve spo­ken with over 300 TV indus­try exec­u­tives across Europe through a series of round­table events, and have gained their insights on the cur­rent state of the indus­try across Europe, as well as what the future holds.   

Advertising

Comment transformer les données client en intelligence client

Nous recueil­lons des vol­umes colos­saux de don­nées sur les modes d’interaction des clients. Dans ce con­texte, la ges­tion de toutes ces infor­ma­tions devient de plus en plus pres­sante.

Digital Marketing

How to turn customer data into customer intelligence

Learn how Adobe Ana­lyt­ics and Adobe Adver­tis­ing Cloud can help you deliv­er more adapt­able and per­son­alised cus­tomer expe­ri­ences

Customer Experience

La télévision à la demande parée pour le changement

France Télévi­sions, M6 et TF1 ont dévoilé SYGMA Data Video Access, le pre­mier stan­dard tech­nologique à con­juguer inven­taire vidéo pre­mi­um et don­nées log­guées conçu en parte­nar­i­at avec Adobe Adver­tis­ing Cloud.

Advertising

TV On Demand is set for a transformation – here’s why

Greater con­trol and a user-friend­ly expe­ri­ence will see pro­gram­mat­ic video explode in the com­ing years

Advertising

It’s time to put the transparency back in your ad spend

How Adobe are shap­ing a new dig­i­tal adver­tis­ing ecosys­tem

Advertising

Partner Day Preview: Adobe Summit EMEA

Part­ner Day atten­dees will walk away with new insights and best prac­tis­es.

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