Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

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At Advertising Week 2019, the Spotlight is on AdTech

Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the bus...
Advertising

Five Priorities for the Future of TV Advertising in Europe

Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we...
Advertising

Comment transformer les données client en intelligence client

Nous recueillons des volumes colossaux de données sur les modes d'interaction des clients. Dans ce contexte, la gestion de toutes ces ...
Digital Marketing

How to turn customer data into customer intelligence

Learn how Adobe Analytics and Adobe Advertising Cloud can help you deliver more adaptable and personalised customer experiences
Customer Experience

La télévision à la demande parée pour le changement

France Télévisions, M6 et TF1 ont dévoilé SYGMA Data Video Access, le premier standard technologique à conjuguer inventaire vidéo...
Advertising

TV On Demand is set for a transformation – here’s why

Greater control and a user-friendly experience will see programmatic video explode in the coming years
Advertising

It’s time to put the transparency back in your ad spend

How Adobe are shaping a new digital advertising ecosystem
Advertising

Partner Day Preview: Adobe Summit EMEA

Partner Day attendees will walk away with new insights and best practises.
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