Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the business trends and issues that are shaping today’s industry. Particularly how AdTech fits into the overall MarTech picture, based on experience helping hundreds of clients in the EMEA region use technology to bring more strategy to their paid media spend.
Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we’ve spoken with over 300 TV industry executives across Europe through a series of roundtable events, and have gained their insights on the current state of the industry across Europe, as well as what the future holds.
Nous recueillons des volumes colossaux de données sur les modes d’interaction des clients. Dans ce contexte, la gestion de toutes ces informations devient de plus en plus pressante.
Learn how Adobe Analytics and Adobe Advertising Cloud can help you deliver more adaptable and personalised customer experiences
France Télévisions, M6 et TF1 ont dévoilé SYGMA Data Video Access, le premier standard technologique à conjuguer inventaire vidéo premium et données logguées conçu en partenariat avec Adobe Advertising Cloud.
Greater control and a user-friendly experience will see programmatic video explode in the coming years
How Adobe are shaping a new digital advertising ecosystem