Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Adobe Ad Cloud


At Advertising Week 2019, the Spotlight is on AdTech

Toc­cara Bak­er talks on Adver­tis­ing Week Europe, where she joined experts from all sides of the adver­tis­ing land­scape to dis­cuss the busi­ness trends and issues that are shap­ing today’s indus­try. Par­tic­u­lar­ly how AdTech fits into the over­all MarTech pic­ture, based on expe­ri­ence help­ing hun­dreds of clients in the EMEA region use tech­nol­o­gy to bring more strat­e­gy to their paid media spend.


Five Priorities for the Future of TV Advertising in Europe

Adobe part­nered with TV indus­try heavy weights Sky, TVBeat, Alphon­so and MTM, to form a TV Con­sor­tium in May 2018. In the last year, we’ve spo­ken with over 300 TV indus­try exec­u­tives across Europe through a series of round­table events, and have gained their insights on the cur­rent state of the indus­try across Europe, as well as what the future holds.   


Comment transformer les données client en intelligence client

Nous recueil­lons des vol­umes colos­saux de don­nées sur les modes d’interaction des clients. Dans ce con­texte, la ges­tion de toutes ces infor­ma­tions devient de plus en plus pres­sante.

Digital Marketing

How to turn customer data into customer intelligence

Learn how Adobe Ana­lyt­ics and Adobe Adver­tis­ing Cloud can help you deliv­er more adapt­able and per­son­alised cus­tomer expe­ri­ences

Customer Experience

La télévision à la demande parée pour le changement

France Télévi­sions, M6 et TF1 ont dévoilé SYGMA Data Video Access, le pre­mier stan­dard tech­nologique à con­juguer inven­taire vidéo pre­mi­um et don­nées log­guées conçu en parte­nar­i­at avec Adobe Adver­tis­ing Cloud.


TV On Demand is set for a transformation – here’s why

Greater con­trol and a user-friend­ly expe­ri­ence will see pro­gram­mat­ic video explode in the com­ing years


It’s time to put the transparency back in your ad spend

How Adobe are shap­ing a new dig­i­tal adver­tis­ing ecosys­tem


Partner Day Preview: Adobe Summit EMEA

Part­ner Day atten­dees will walk away with new insights and best prac­tis­es.