Posts tagged "Adobe Analytics"

EMEA Optimisation Webinar Series

This year we’ve start­ed run­ning a series of webi­na­rs focused on dig­i­tal opti­mi­sa­tion, and I’ve decid­ed to use the Dig­i­tal Europe blog as a home for the record­ings of these ses­sions. Each time we host a new one I’ll add … Read more

Love your data: online advertising and web analytics integration

Spring is in the air – the birds are chirp­ing; the flow­ers are bloom­ing; and friends, fam­i­lies, and cou­ples are pic­nick­ing in full force. Love is, as they say, in the air. But how much love are you show­ing your … Read more

Social Marketing at Adobe Summit EMEA 2015

The first few months of the year are often met with a refresh­ing out­look and are viewed by many as a great oppor­tu­ni­ty to rein­vent one­self, as Nina Simone once sang; “It’s a new dawn, it’s a new day, and … Read more

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

Adobe is a com­pa­ny rich with strate­gic part­ner­ships across both our Dig­i­tal Media and Dig­i­tal Mar­ket­ing busi­ness­es. And, because of our deep invest­ment in Adobe’s part­ner ecosys­tem and the joint mis­sion we all share for cus­tomers, we are always hon­oured … Read more

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

With just two months left before Europe’s largest dig­i­tal mar­ket­ing con­fer­ence hits Lon­don, we’ve decid­ed to extend the Ear­­ly-Bird Reg­is­tra­tion dis­count to Adobe Sum­mit EMEA 2014 (May 14–15 at ICC ExCel) for anoth­er two weeks! Now until March 14, mar­keters … Read more

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

Mar­keters today are fac­ing more pres­sure than ever before. Dig­i­tal media has com­plete­ly rein­vent­ed the ways in which con­sumers engage with brands, seek infor­ma­tion, and ulti­mate­ly make their buy­ing decisions—in turn forc­ing mar­keters to entire­ly trans­form the ways in which … Read more

Mobile Holiday Shopping Skyrocketing Across Europe

This year, the Adobe® Dig­i­tal Index 2013 Online Shop­ping Fore­cast hinged a bet that online sales this Thanks­giv­ing would be almost on par with Black Fri­day—sug­gest­ing that in the next five years Black Fri­day may actu­al­ly fall behind. Much of … Read more

Online Holiday Shopping Forecast and Trends 2013

This week, Adobe released its Adobe Dig­i­tal Index 2013 Online Shop­ping Fore­cast, which focus­es on pre­dic­tions for this year’s Christ­mas shop­ping sea­son (defined as Novem­ber and Decem­ber). Although sum­mer hol­i­days may still be a recent mem­o­ry, the streets of the … Read more

Adobe & Neolane: Under the Hood

When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research ana­lyst Ian Michaels wrote, “… it’s real­ly what’s under the hood that counts, and Adobe just bought a Fer­rari.” This week, we final­ly brought our Fer­rari home. Wel­come Neolane! … Read more

Latency in SiteCatalyst 15

One of the most talked-about changes from Site­Cat­a­lyst 14 to Site­Cat­a­lyst 15 is the way data is processed and how long it takes until activ­i­ty on the site is vis­i­ble in the report­ing — the so called “laten­cy”. Site­Cat­a­lyst col­lects … Read more