Posts tagged "Adobe Campaign"

The Practical Side of Marketing: The Hands-On Labs Track at Adobe Summit

Great marketing isn’t just about theory—it’s equally about the nuts and bolts of execution. That’s why each year, in addition to the breakouts and seminars, we also run Hands-On Labs where you can dive into the practical side of marketing, in sessions that focus on how to implement technologies and solutions across Adobe Experience Cloud.

And best of all, the labs closely align with the themes of the other tracks at the Summit, so you can integrate theory and practice, and discover new solutions that apply directly to your biggest business challenges. Led by Adobe experts, every session in this track will teach you valuable product tips and tricks for making the most of your investment in Adobe technology.

Here are the sessions I’m most excited about in the Hands-On Labs track at this year’s Summit.

TL9: Get Started Developing with Adobe Experience Manager

In this session, participants will learn the most efficient path to onboard new developers to Experience Manager. They’ll start by creating a properly structured Experience Manager project, discover the tooling specific to Java and front-end developers, then dive into how to edit the rendered markup with Sightly and work with the underlying logic using Sling models. Anybody who’s not afraid to see and touch code—from technical beginners to technical experts—will understand the Experience Manager project structure, get introduced to tooling, learn how to use Sightly and Sling models, and more.

TL11: Real-Time Remarketing in Adobe Campaign—Practical Advice for Getting Started

Using the Adobe Experience Cloud, marketers make the most of web and mobile analytics to measure performance accurately; automate responses to customers’ online behaviour, interests, and preferences; and deliver contextually relevant remarketing messages in real time. This session will explore how Adobe solutions link together to share data and trigger campaigns, and explain how to create accurate segments based on user behaviour for real-time retargeting.

TL4: Introduction to Launch: the New DTM

In this session, marketers who already have a good understanding of dynamic tag management (DTM) and at least some direct experience working with Adobe’s DTM tool will get hands-on experience with the new version of DTM, including a redesigned interface, more power and control, and more flexibility than ever before. Participants will practice implementing Adobe and non-Adobe products. They’ll learn how to navigate and leverage the new DTM interface, work more efficiently deploying Adobe and non-Adobe tags, and take advantage of the new version’s powerful new features.

TL14: Building Your Own Deterministic Device Graph with Profile Link

This hands-on lab will take a deep dive into how we achieve the real-time profile stitching via the profile link capability. Participants will learn how to build and activate a deterministic device graph using Adobe Audience Manager to tell the broader story of cross-device anonymous identity. The session will cover various use cases and solutions, including targeting visitor-stitched audiences for onsite journeys and onsite content, and offer customisation in a sensitive environment. We’ll also explore how to create a one-time configuration of authenticated identity capture, view ID mapping exports stitched IDs tied to authenticated profile, and activate linked audience data across destinations.

TL18: Server-Side Testing and Personalisation—Experimentation Unchained

Adobe Target isn’t just for business users. This session will explain how to unlock the full potential of the Adobe Target stack with our server-side delivery APIs, and take Adobe Target everywhere—isomorphic JavaScript apps, set-top boxes, video game consoles, in-store kiosks, ATMs, and more—while testing everything. Participants will learn about server-side testing and what sets it apart from a traditional implementation. They’ll also find out how to implement Adobe Target on an isomorphic server-side react.js application, integrate it with Adobe Analytics and Adobe Audience Manager, use Adobe Target in non-JavaScript applications, and access the more than 40 APIs available on our API gateway, Adobe.IO.

We look forward to seeing you at Adobe Summit EMEA 2017, and if you haven’t registered to attend, there’s still time – just click here to find out about all the other exciting events happening at this year’s Summit.

2015 Summit EMEA Will Reveal New Ways to Leverage Adobe Campaign

Adobe Summit EMEA is almost here! I am excited to be presenting at three key breakout sessions in the Campaign Management and Email Marketing track. You will discover some great new information about the ways customers are leveraging Campaign to optimize email campaign management, how you can drive ROI by deploying Campaign, and an important announcement about the latest Campaign enhancements.

What’s the ROI of Adobe Campaign? – CE05 (April 29, 1:00 pm)

These days, marketing performance is viewed with more scrutiny than ever before. Chief marketing officers must be accountable for the return on investment in digital marketing technology. Now that there is quantifiable evidence proving the marketing team’s contribution to the bottom line, CMOs are in a position to become more vocal about the impact of their teams’ success on enterprise value.

In this session, I will discuss the key challenges that CMOs must overcome related to measuring ROI and how Adobe Campaign is enabling customers to address those challenges. Patrick Tripp, senior product marketing manager, will also present an innovative ROI model, designed to help companies evaluate the ROI of cross-channel campaign management. We’ll also share best practices and real ROIs that have been measured by some of our flagship customers.

This session is offered for digital marketers of all levels and industries.

Adobe Campaign in the Marketing Cloud: New Use Cases – CE03 (April 29, 5:15 pm)

Today’s digital customers expect efficient, consistent, and personalized experiences delivered across multiple channels and touchpoints. That is why it is critical to deploy integrated marketing solutions. Adobe Campaign is one natively integrated set of solutions among eight in the Adobe Marketing Cloud.

Driving efficient, consistent, and personalized experiences through inconsistent poorly integrated marketing technologies will not get the job done. Some of today’s leading international brands have depended on Adobe Campaign to deliver those perfect customer experiences. Thanks to its native integration with the Adobe Marketing Cloud, Adobe Campaign has provided us with industry-first use cases to explore.

In this introductory session, Campaign evangelist Mathieu Hannouz, Voyages-sncf.com client and data strategy director Marie-Laure Casse, and I will discuss:

  • Why marketers must embrace Marketing Clouds
  • How Voyages-sncf is delivering a superior omnichannel customer experience thanks to Adobe Campaign integration into the Adobe Marketing Cloud
  • How Adobe Campaign ties into Adobe Marketing Cloud: new uses cases and product demonstration
  • Best practices from top European customers

One More Fantastic Session

Please also join me for a revealing session (CE06) on April 30 at 2:00 pm, where we will share some wonderful, new, and important information about Adobe Campaign.

If you cannot attend these live sessions, you will be able to view recorded versions when they become available at the Adobe Summit EMEA website. I hope to see you this week!

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured to receive our own partner praise.

Recently, hybris, an SAP company and the world’s fastest-growing commerce platform provider, named Adobe its independent software vendor (ISV) Partner of the Year, and we couldn’t be happier!

Adobe Marketing Cloud

Along with several key integrations between Adobe Marketing Cloud and hybris Commerce Suite in 2013, Adobe’s Marketing Cloud influenced more than $25 million USD in global hybris license revenue for the year.

hybris Commerce Suite customers can benefit from an integration with Adobe Analytics via a unique combination of real-time analytics across online and offline marketing channels, which in turn helps companies identify the path customers take to make a purchase—or alternately where they fall off and do not complete the transaction.

hybris customers can also benefit from Adobe Experience Manager, which gives customers a single platform to manage the entire shopping experience. Joint customers can use streamlined content authoring, management, content delivery, and optimization capabilities to quickly adapt web and mobile merchandising to the dynamic demands of the consumer.

Thanks to our partnership with hybris, marketers are better able to create the consistent and relevant shopping experiences we all desire as consumers—regardless of what device or channel we are visiting.

Thanks, hybris. We’re looking forward to continuing this journey in 2014 and beyond!

@mrzablan

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

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Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which they plan, execute and track their marketing campaigns.

And research shows digital marketers are hungry—hungry for more education, knowledge-sharing and inspiration around the latest marketing strategies. As pressure increases to prove ROI on marketing spend, the lack of formal digital marketing training is starting to take a toll.

Adobe Summit EMEA, Europe’s premiere digital marketing conference, aims to target exactly these needs, and the conference’s year-over-year double-digit growth in attendance is a clear indicator that the digital marketing community continues to yearn for more.

I’m excited to announce that Summit EMEA 2014 has launched—and now is the time to secure your spot among thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, cross-channel campaign management, audience targeting, and more. Attendees to the two-day event at the ICC ExCEL in London, May 14-15, will benefit from an impressive lineup of industry luminaries, partners, analysts and keynote speakers including Jez Frampton, group CEO of Interbrand; Pete Blackshaw, global head of digital marketing and social media for Nestlé; Dietmar Dahmen, chief innovation officer of ecx.io; Catherine Barba, founder of the CB Group; Kam Star, chief play officer of PlayGen; David Cooperstein, VP, research director of Forrester; David Cox, chief medical officer of Headspace; David Edelman, principal at McKinsey & Company; Ann Lewnes, CMO of Adobe; and Brad Rencher, SVP and GM of Digital Marketing for Adobe—just to name a few!

Attendees will also benefit from immersion in more than 80 breakout sessions on “must have” digital marketing skills, industry trends, and driving business results—as well as hands-on workshops offered by Adobe Training Services (pre-conference) that will provide detailed training on specified Adobe Marketing Cloud solutions.

Special early bird pricing, ending March 2, is available and will save you £150/€180 on a full price 2-day conference registration. Special team and group offers are also available; see our Adobe Summit EMEA 2014 page.

Take a look. Do you know what your marketing is out there doing? Sign up for Summit EMEA today.

@MarkPhibbs