Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Adobe Commerce Cloud


4 Retail and Commerce Trends for 2021

This year, hav­ing a strong ecom­merce pres­ence proved more impor­tant than ever. Retail­ers that were able to evolve their oper­at­ing mod­els and deliv­er great dig­i­tal expe­ri­ences have since fos­tered a grow­ing rep­u­ta­tion for con­ve­nience and reliability.

Adobe Commerce Cloud

Silent Gen Shoppers: How Can Retail Brands Future-Proof Online and Offline Engagement?

Retail­ers must keep in mind that just because one age group con­sid­ers some areas impor­tant, it doesn’t mean every gen­er­a­tion feels the same…

Adobe Commerce Cloud

Convenience in Retail is No Longer Enough: The Age of Fast Recognition

The age of shift­ing cheap and gener­ic stock en-masse is over. We’re enter­ing the era of fast recog­ni­tion and ful­fill­ment – and brands who adapt to these shift­ing behav­iours and atti­tudes will secure the long-term loy­al­ty of the mil­len­ni­al customer.

Adobe Commerce Cloud

Three Retail Truths to Help Your Business Get Ahead on Amazon Prime Day

With Ama­zon Prime Day sched­uled for this week there is a new wrin­kle for brands to con­tend with – an ear­li­er start to the hol­i­day shop­ping season. 

Adobe Commerce Cloud

Digitale Erlebnisse als Alleinstellungsmerkmal für den Mittelstand

Mit­tel­ständis­che Unternehmen kön­nen oder wollen nicht immer über den Preis mit ihren Mit­be­wer­bern konkur­ri­eren. Um Kun­den trotz­dem von sich zu überzeu­gen, und sie zu wiederkehren­den sowie loyalen Käufern zu machen, bedarf es deshalb vor allem für mit­tel­ständis­che Unternehmen ein­er außergewöhn­lichen Dig­i­tal Experience.

Adobe Commerce Cloud

Announcing Magento Commerce Fast Start Programme for B2B and B2C Enterprise Brand

Dur­ing these chal­leng­ing times, Adobe, along with our part­ner ecosys­tem, is com­mit­ted to ensur­ing that any com­pa­ny in need of quick­ly set­ting up a dig­i­tal com­merce site can do so.

Magento Commerce

At MagentoLive 2019, European brands are making experience their business

Here’s Pres­i­dent of Inter­na­tion­al at Adobe, on how busi­ness­es are set­ting the stan­dard for expe­ri­ence-dri­ven commerce. 


MagentoLive Europe 2019: Europäische Handelsmarken machen das Erlebnis zu ihrem Geschäft

Am 22. und 23. Okto­ber tre­f­fen sich die führen­den Köpfe des inter­na­tionalen Online-Han­dels zum europäis­chen Magen­to­Live-Event 2019 in Ams­ter­dam. Und Paul Rob­son ist live dabei und ste­ht zum ersten Mal auf der Bühne der E‑Com­merce-Kon­ferenz von Magento.