EnglishUsed by over 90% of businesses, there is no doubt that email is still one of the most popular channels with marketers. That said, as social networks, instant messaging and in app push notifications become more important, the increasing amount…
Blog Archives
Using Facebook Custom Audiences to find the right audience
Tagged with: Adobe, Adobe media optimizer, Custom Audiences, facebook, facebook advertising
Posted in Social Marketing
Posted in Social Marketing
Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud
Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured…
Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference
With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers…
Tagged with: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe media optimizer, Adobe SiteCatalyst, Adobe Social, Adobe Summit, Adobe Test&Target, digital marketing
Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management
Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management
Work your Digital Advertising with the Power of Data
Us Yesterday we took a digital advertising trip on the #DigitalJourney with our Adobe Media Optimizer breakfast in London. Our very own Jonathan Beeston, Ryan Price and Russell Smith provided insight into how marketers can use their data to make…
Tagged with: Adobe media optimizer, facebook advertising, Jonathan Beeston, Twitter
Posted in Advertising, Digital Marketing
Posted in Advertising, Digital Marketing
Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!
Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which…
Advertisers take note, tablet traffic is a gift for 2014
Once again, tablets seemed to be the present of choice for loved ones this Christmas, with many going online in the morning to play with their new device. In just one day, in the UK, we saw the tablet click share…
Tagged with: Adobe media optimizer, CPC, google, Google Enhanced Campaigns, Tablet
Posted in Advertising
Posted in Advertising
Facebook Ads: Top 5 creative ways to achieve higher CTR
The presence of people, choice of background colours and even product angling all contribute to the effectiveness of your Facebook ads, according to our latest research. We analysed over 1,700 Facebook ad images used by advertisers from across Europe, the…
Tagged with: Adobe media optimizer, facebook, facebook advertising, infographic, social advertising, social media, social media marketing
Posted in Advertising, Digital Marketing, Social Marketing
Posted in Advertising, Digital Marketing, Social Marketing
Adobe & Neolane: Under the Hood
When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research analyst Ian Michaels wrote, “… it’s really what’s under the hood that counts, and Adobe just bought a Ferrari.” This week, we finally brought our Ferrari home. Welcome Neolane!…
Tagged with: Adobe, Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe media optimizer, Adobe Social, Adobe Test&Target, digital marketing, Neolane
Posted in Digital Marketing
Posted in Digital Marketing
The switch is on: Google AdWords moves to Enhanced Campaigns
Today marketers will see one of the most fundamental changes to paid search advertising since the introduction of AdSense. Google AdWords moves over to the Enhanced Campaigns format, completely overhauling how advertisers target searchers based on their device, location and…
