Posts tagged "Adobe media optimizer"

Love your data: online advertising and web analytics integration

Spring is in the air – the birds are chirping; the flowers are blooming; and friends, families, and couples are picnicking in full force. Love is, as they say, in the air. But how much love are you showing your … Read more

How does Mobilegeddon impact your Mobile Marketing Strategy ?

A meteor has just hit the world of digital marketing. Google has once again altered its algorithm, this time to increasingly favour mobile-optimised websites in search results on mobile. Is this ‘mobilegeddon’? Not quite. But what this is, is a … Read more

PPC Campaign Optimisation – Which Data Should You Use?

Choosing the right data to use when optimising your PPC campaigns is not straight forward. Sometimes your choice is made easier by being restricted to only using a couple of metrics, as that is all that can be tracked, but … Read more

Digital Advertising at Adobe Summit: Search

I focussed on data in my last blog post on breakout sessions for digital advertisers at Adobe Summit. Now it’s time to understand how that data can be put to good use. There’s no doubt that search marketing is the … Read more

Digital Advertising at Adobe Summit: Data

Adobe Summit is less than 3 weeks away, and the final touches are being put to the content for the Digital Advertising breakout sessions. This is the first of four blog posts that take a quick look at what digital … Read more

Using Facebook Custom Audiences to find the right audience

Used by over 90% of businesses, there is no doubt that email is still one of the most popular channels with marketers. That said, as social networks, instant messaging and in app push notifications become more important, the increasing amount … Read more

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured … Read more

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers … Read more

Work your Digital Advertising with the Power of Data

Us Yesterday we took a digital advertising trip on the #DigitalJourney with our Adobe Media Optimizer breakfast in London. Our very own Jonathan Beeston, Ryan Price and Russell Smith provided insight into how marketers can use their data to make … Read more

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which … Read more