Posts tagged "Adobe Summit"

Breakout Highlights of Adobe Summit EMEA 2017

This year’s Adobe Sum­mit EMEA was our largest so far. Over two excit­ing days, more than 5,000 atten­dees soaked up pre­sen­ta­tions on a wide range of top­ics, and net­worked with peers and indus­try experts. Every day fea­tured a keynote ses­sion, … Read more

Digital Transformation Starts with Customer Experience

I attend­ed the inter­view with Nick Drake, Senior Vice Pres­i­dent, Direct to Con­sumer at T-Mobile and Otto Rosen­berg­er who serves as CMO at the Hostel­world Group at the Adobe Sum­mit. The key take away of the entire ses­sion was that … Read more

Lidl’s Digital Marketing Journey

Just a few weeks ago, Brad Rencher, Adobe’s gen­er­al man­ag­er and exec­u­tive VP declared that ‘mar­ket­ing is no longer about brand aware­ness – it’s about brand pur­pose’. These per­ti­nent words were said when launch­ing Adobe’s new Adver­tis­ing Cloud at its … Read more

Adobe Summit EMEA 2017: Redefining Customer Experience

Today in Lon­don we kicked off Adobe Sum­mit EMEA, our annu­al dig­i­tal mar­ket­ing con­fer­ence which attracts over 5000 mar­ket­ing and IT Pros from across the region. Sum­mit is now one of the largest con­fer­ences of its kind in Europe and … Read more

Digging Deep on Experience Business at Today’s Adobe Partner Day

It’s Part­ner Day at EMEA Sum­mit, where we gath­er 500+ mem­bers of Adobe’s Solu­tion Part­ner com­mu­ni­ty for a day of pre­sen­ta­tions, break­outs and net­work­ing oppor­tu­ni­ties. This year’s agen­da is packed with com­pelling talks from top Adobe execs and cus­tomers, with … Read more

Become an Experience Business at Adobe Summit EMEA 2017

I’ve been lucky enough to live all over the world: Tokyo, Hong Kong, San Fran­cis­co, New York and now Lon­don. I’ve seen the dif­fer­ent lev­els of matu­ri­ty, speed, expo­sure, engage­ment, and intent of dig­i­tal trans­for­ma­tion in dif­fer­ent mar­kets. What I’m … Read more

Adobe Summit EMEA 2017: Know Before You Go

After weeks of wait­ing it’s final­ly upon us and we have some great things planned for you! We’ve got some incred­i­ble speak­ers, ses­sions and net­work­ing oppor­tu­ni­ties, and it’s big­ger and bet­ter than ever before. With dig­i­tal mar­ket­ing best prac­tices, inspi­ra­tional … Read more

Uniting All Departments for Business Success: The Vertical Industry Track at Adobe Summit

Cut­t­ing-edge tech­nol­o­gy is only as effec­tive as the peo­ple who use it, and the process­es these peo­ple have access to. If teams and depart­ments aren’t prop­er­ly syn­chro­nised, the impact of even the best tech­nol­o­gy can be severe­ly limited—but when ver­ti­cal … Read more

Delivering Exceptional Experiences at Scale: The Content & Creativity Track at Adobe Summit EMEA

When it comes to deliv­er­ing excep­tion­al cus­tomer expe­ri­ences, great design has emerged as a pow­er­ful way for organ­i­sa­tions to dif­fer­en­ti­ate them­selves. In fact, the suc­cess of web and mobile expe­ri­ences depends increas­ing­ly on the visu­al and inter­ac­tion design behind them. … Read more

Pushing the Limits of Data: The Data-Driven Marketing Track at Adobe Summit

Data has become the dri­ving force behind effec­tive mar­ket­ing. In today’s fast-chang­ing mar­ket­place, data shapes the deci­sions that make or break brands, and dri­ves the most crit­i­cal actions in every cam­paign. The good news is that with advanced ana­lyt­ics, data … Read more