Adobe Summit

Über 6.000 Adobe Kun­den und Part­ner sind auf dem Adobe Sum­mit EMEA 2019 in Lon­don zusam­mengekom­men, um über die Zukun­ft des Cus­tomer Expe­ri­ence Man­age­ments (CXM) und den fun­da­men­tal­en Ein­fluss der dig­i­tal­en Trans­for­ma­tion auf Unternehmen in aller Welt zu disku­tieren.

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The key take­aways from Adobe’s Expe­ri­ence Index: Con­sumer Expe­ri­ence Expec­ta­tions Sur­vey

It’s hard to believe that 1994 would mark the birth of dig­i­tal adver­tis­ing.

See where the key areas of con­ver­gence, and as such, oppor­tu­ni­ties for mar­keters in the B2E world

See how we’re help brands deliv­er bet­ter cus­tomer expe­ri­ences

Adobe and Soft­ware AG have joined forces to cre­ate an inte­grat­ed solu­tion that sim­pli­fies the CXM process for brands

Today, we’re intro­duc­ing a series of enhance­ments to Adobe Tar­get at EMEA Sum­mit. This includes a new mobile-ready work­flow and mobile app visu­al expe­ri­ence com­pos­er (VEC).

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At this year’s Part­ner Day at Adobe EMEA Sum­mit, more than 1,200 part­ners from across the region joined us to explore more ways to grow their busi­ness and shape the future of cus­tomer expe­ri­ence. Part­ner Day also gives us an oppor­tu­ni­ty to shine a light on the top EMEA part­ners who have made sig­nif­i­cant con­tri­bu­tions to Adobe’s busi­ness and cus­tomers in the past year.

We are thrilled to wel­come 25 dig­i­tal mar­ket­ing experts and pio­neers, exec­u­tives, major media cor­re­spon­dents, and con­tribut­ing jour­nal­ists to our cohort of 2019 EMEA Sum­mit Insid­ers!

Marken müssen ihren Kun­den nicht nur eine per­son­al­isierte, son­dern auch kon­sis­tente Nutzer­erfahrung über alle ihre Kanälen hin­weg bieten. Daher zahlt es sich aus, die Energie in eine erfol­gre­iche Omnichan­nel-Strate­gie zu steck­en.

Con­tent ist König und das gilt heute mehr denn je! Wichtig dabei: Con­tent Man­age­ment über beste­hende und neue Kanäle hin­weg zu beschle­u­ni­gen.