Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

Adobe Summit

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Adobe Summit EMEA 2019: Einblicke in die Zukunft des Customer Experience Managements

Über 6.000 Adobe Kun­den und Part­ner sind auf dem Adobe Sum­mit EMEA 2019 in Lon­don zusam­mengekom­men, um über die Zukun­ft des Cus­tomer Expe­ri­ence Man­age­ments (CXM) und den fun­da­men­tal­en Ein­fluss der dig­i­tal­en Trans­for­ma­tion auf Unternehmen in aller Welt zu disku­tieren.

Digital Marketing

The Three Factors Central to Every Successful CIO

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Technology

Solving the Customer Data Platform Problem

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Customer Experience

5 key takeaways from Adobe’s Consumer Experience Expectations Survey 2019

The key take­aways from Adobe’s Expe­ri­ence Index: Con­sumer Expe­ri­ence Expec­ta­tions Sur­vey

Digital Advertising: 25 Years Old and Already the Most Dominant Force in Advertising

It’s hard to believe that 1994 would mark the birth of dig­i­tal adver­tis­ing.

Customer Experience

Epic Experiences for Everyone as B2B and B2C Marketing Converges

See where the key areas of con­ver­gence, and as such, oppor­tu­ni­ties for mar­keters in the B2E world

Adobe Summit EMEA 2019: Unveiling the Future of Customer Experience Management

See how we’re help brands deliv­er bet­ter cus­tomer expe­ri­ences

Adobe and Software AG join forces to drive the future of Customer Experience Management

Adobe and Soft­ware AG have joined forces to cre­ate an inte­grat­ed solu­tion that sim­pli­fies the CXM process for brands

Introducing New Streamlined Mobile App Personalisation for Marketers and Developers in Adobe Target

Today, we’re intro­duc­ing a series of enhance­ments to Adobe Tar­get at EMEA Sum­mit. This includes a new mobile-ready work­flow and mobile app visu­al expe­ri­ence com­pos­er (VEC).

Personalisation

Adobe delivers industry leading enhancements to Magento Commerce — opening up new opportunities for commerce customers

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Meet the 2019 EMEA Partners of the Year!

At this year’s Part­ner Day at Adobe EMEA Sum­mit, more than 1,200 part­ners from across the region joined us to explore more ways to grow their busi­ness and shape the future of cus­tomer expe­ri­ence. Part­ner Day also gives us an oppor­tu­ni­ty to shine a light on the top EMEA part­ners who have made sig­nif­i­cant con­tri­bu­tions to Adobe’s busi­ness and cus­tomers in the past year.

News

Introducing the 2019 EMEA Summit Insiders

We are thrilled to wel­come 25 dig­i­tal mar­ket­ing experts and pio­neers, exec­u­tives, major media cor­re­spon­dents, and con­tribut­ing jour­nal­ists to our cohort of 2019 EMEA Sum­mit Insid­ers!

Digital Marketing

Omni-Channel-Marketing bereitet Probleme? Diese Marken haben den Durchblick

Marken müssen ihren Kun­den nicht nur eine per­son­al­isierte, son­dern auch kon­sis­tente Nutzer­erfahrung über alle ihre Kanälen hin­weg bieten. Daher zahlt es sich aus, die Energie in eine erfol­gre­iche Omnichan­nel-Strate­gie zu steck­en.

Digital Marketing

Content Management beschleunigen – über bestehende und neue Kanäle hinweg

Con­tent ist König und das gilt heute mehr denn je! Wichtig dabei: Con­tent Man­age­ment über beste­hende und neue Kanäle hin­weg zu beschle­u­ni­gen.

Customer Experience