Posts tagged "Adobe Summit"

Customer Connections for Lasting Loyalty: The Customer Experience Track at Adobe Summit

The dig­i­tal rev­o­lu­tion has over­turned decades of con­ven­tion­al mar­ket­ing wis­dom. Today’s con­sumers have access to infi­nite choic­es in con­tent. They’re con­nect­ed to an explo­sion of devices, and they demand seam­less expe­ri­ences with the brands they use. To meet these dig­i­tal … Read more

A Unified View of Data, Customers, and Content: The Programmatic Advertising Track at Adobe Summit EMEA

It’s a par­tic­u­lar­ly excit­ing time for Ad Tech at Adobe, with the recent acqui­si­tion of Tube­Mogul and the bring­ing togeth­er of Adobe Media Opti­miz­er and Tube­Mogul to form the Adobe Adver­tis­ing Cloud. The Pro­gram­mat­ic Adver­tis­ing track at this year’s Adobe … Read more

Taking Marketing to the Next Level: The Marketing Innovations Track at Adobe Summit

As inno­va­tions change the land­scape, the fin­ish line for mar­ket­ing excel­lence is con­stant­ly mov­ing for­ward. But it doesn’t have to be out of reach. The Mar­ket­ing Inno­va­tions track at this year’s Adobe Sum­mit EMEA fea­tures indus­try experts and busi­ness lead­ers … Read more

Transformative Strategies for Compelling Experiences: The Marketing Operations Track at Adobe Summit

Today’s con­sumers expect con­sis­ten­cy and uni­ty across all their expe­ri­ences with a brand. As your organ­i­sa­tion under­goes dig­i­tal trans­for­ma­tion or evolves on its dig­i­tal mar­ket­ing jour­ney, you’ll need to employ increas­ing­ly com­plex strate­gies and process­es that touch every part of … Read more

Join us for Pre-conference Training courses at Adobe Summit EMEA 2017!

Pre­con­fer­ence Train­ing at Sum­mit is one of the best oppor­tu­ni­ties for you to accel­er­ate your dig­i­tal transformation, extend your expe­ri­ence and upskill your dig­i­tal capa­bil­i­ties. We know that indi­vid­u­als who train with us increase their Adobe prod­uct usage by 130%. Attend­ing train­ing is the … Read more

How You Teach Your Data to Tell Its Story – More Relevant Than Ever!

Adobe Sum­mit in Lon­don has just closed its doors – but there have been some high­lights that deserve to be shared also with those that could not attend in per­son. One of these def­i­nite­ly was the ses­sion about data sto­ry­telling. … Read more

C3’s Lukas Kircher on what makes Great Content Marketing

Pro­duc­ing com­pelling con­tent rapid­ly, at scale, and on any channel—what many of us are call­ing ‘Con­tent Veloc­i­ty’— is now a major chal­lenge for mar­keters across indus­tries, so it’s no sur­prise that at the recent Adobe Sum­mit con­tent mar­ket­ing was high … Read more

Three Key Ingredients to Becoming an Experience Business

Sev­er­al years ago, my fam­i­ly (me, my wife and some young chil­dren) were plan­ning an evening out, which was to include din­ner at a restau­rant that every­one could agree on. My wife and I were keen to choose a des­ti­na­tion … Read more

Growing Digital Revenues in the Media Industry

There’s no deny­ing the dis­rup­tion and sub­se­quent trans­for­ma­tion in dig­i­tal is affect­ing every Media Indus­try seg­ment glob­al­ly– from Pub­lish­ing to TV/Broadcast and MVPD’s. From busi­ness process, to con­sumer touch­points to go-to-mar­ket strate­gies, the dynam­ic shifts that con­tin­ue to unfold are … Read more

Adobe Summit EMEA 2016 Highlights

Adobe Sum­mit EMEA is over for anoth­er year now, and we can safe­ly say this year was our largest so far, with over 5000 atten­dees descend­ing on ExCeL for two jam-packed days. With two packed keynotes, over 100 ses­sions, and … Read more