Great marketing isn’t just about theory—it’s equally about the nuts and bolts of execution. That’s why each year, in addition to the breakouts and seminars, we also run Hands-On Labs where you can dive into the practical side of marketing, … Read more
Posts tagged "Adobe Target"
Optimising your customers’ experiences on your website—and your mobile website—is the first step toward creating frictionless customer journeys, and making sure your customers connect personally with your brand. Every time a user bounces from your site, you’ve wasted money. In … Read more
I confess that I absolutely love to discover how customers use Adobe Target to personalise and optimise their web and mobile sites and mobile apps. To get a glimpse into what our customers are doing with Adobe Target, we recently … Read more
So, your business has adopted personalisation, and you’re on the path to creating new bonds with your consumers by understanding their preferences and desires on the macro scale. That’s excellent- even a small investment in the world of personalisation can … Read more
This year we’ve started running a series of webinars focused on digital optimisation, and I’ve decided to use the Digital Europe blog as a home for the recordings of these sessions. Each time we host a new one I’ll add … Read more
Last time I began this series on what to look for in personalisation and optimisation technology with my Personalisation Technology Manifesto. Now I’m going to look at each of the items in the manifesto – the technology promises – and expand … Read more