In the past few years, the marketing industry has morphed into a digital steam engine, charging marketers through uncharted territories across social media, web content, media optimization and more. But marketers haven’t felt comfortable with this powerful innovation. How would…
Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report…
This year, the Adobe® Digital Index 2013 Online Shopping Forecast hinged a bet that online sales this Thanksgiving would be almost on par with Black Friday—suggesting that in the next five years Black Friday may actually fall behind. Much of…
To gain more insight into online consumer shopping behavior, Adobe surveyed 1,200 people who plan to Christmas shop online in the UK, Germany and France (400 shoppers in each country) as part of the Adobe 2013 Holiday Retail Survey. And…
This week, Adobe released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s Christmas shopping season (defined as November and December). Although summer holidays may still be a recent memory, the streets of the…
Some rules are written, some are unwritten, others are tweeted. Our Jeremy Waite gives you the 80 rules of social media in this infographic. Our favourite is number 5. What’s yours?
Last week LinkedIn announced the roll out of Sponsored Updates. This type of advertising on the platform is not a surprise for seasoned marketers. LinkedIn is by far the most popular social network for professionals, with 3 million company pages…
When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research analyst Ian Michaels wrote, “… it’s really what’s under the hood that counts, and Adobe just bought a Ferrari.” This week, we finally brought our Ferrari home. Welcome Neolane!…
Brands have spent decades mastering the art of traditional advertising and are struggling to realise the potential from digital ads, according to the UK findings of our Click Here: State of Online Advertising research launched today. 70% of consumers said…
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