Posts tagged "Adobe"

Personalisation in 2015: What does it mean to you?

On the 31st March, I had the plea­sure of co-chair­ing a break­fast round­table dis­cus­sion on per­son­al­i­sa­tion, host­ed by Adobe and our part­ner DBi at the Char­lotte Street Hotel in Lon­don. Atten­dees includ­ed senior mar­keters from a great cross-sec­­tion of major … Read more

Using Facebook Custom Audiences to find the right audience

Used by over 90% of busi­ness­es, there is no doubt that email is still one of the most pop­u­lar chan­nels with mar­keters. That said, as social net­works, instant mes­sag­ing and in app push noti­fi­ca­tions become more impor­tant, the increas­ing amount … Read more

Straight from the Source: 2014 Digital Marketing Trends as Told by Marketers

In the past few years, the mar­ket­ing indus­try has mor­phed into a dig­i­tal steam engine, charg­ing mar­keters through unchart­ed ter­ri­to­ries across social media, web con­tent, media opti­miza­tion and more. But mar­keters haven’t felt com­fort­able with this pow­er­ful inno­va­tion. How would … Read more

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Dig­i­tal Trends Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, high­lights the key dig­i­tal trends, chal­lenges and oppor­tu­ni­ties that mar­keters need to be aware of dur­ing 2014–covering top­ics rang­ing from cus­tomer expe­ri­ence and mobile to cross-chan­nel mar­ket­ing and email. This report … Read more

Mobile Holiday Shopping Skyrocketing Across Europe

This year, the Adobe® Dig­i­tal Index 2013 Online Shop­ping Fore­cast hinged a bet that online sales this Thanks­giv­ing would be almost on par with Black Fri­day—sug­gest­ing that in the next five years Black Fri­day may actu­al­ly fall behind. Much of … Read more

Online Shoppers Turning To Mobile, Social During The Christmas Season

To gain more insight into online con­sumer shop­ping behav­ior, Adobe sur­veyed 1,200 peo­ple who plan to Christ­mas shop online in the UK, Ger­many and France (400 shop­pers in each coun­try) as part of the Adobe 2013 Hol­i­day Retail Sur­vey. And … Read more

Online Holiday Shopping Forecast and Trends 2013

This week, Adobe released its Adobe Dig­i­tal Index 2013 Online Shop­ping Fore­cast, which focus­es on pre­dic­tions for this year’s Christ­mas shop­ping sea­son (defined as Novem­ber and Decem­ber). Although sum­mer hol­i­days may still be a recent mem­o­ry, the streets of the … Read more

Infographic: The 80 rules of social media

Some rules are writ­ten, some are unwrit­ten, oth­ers are tweet­ed. Our Jere­my Waite gives you the 80 rules of social media in this info­graph­ic. Our favourite is num­ber 5. What’s yours?  

LinkedIn rolls out Sponsored Updates

Last week LinkedIn announced the roll out of Spon­sored Updates. This type of adver­tis­ing on the plat­form is not a sur­prise for sea­soned mar­keters. LinkedIn is by far the most pop­u­lar social net­work for pro­fes­sion­als, with 3 mil­lion com­pa­ny pages … Read more

Adobe & Neolane: Under the Hood

When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research ana­lyst Ian Michaels wrote, “… it’s real­ly what’s under the hood that counts, and Adobe just bought a Fer­rari.” This week, we final­ly brought our Fer­rari home. Wel­come Neolane! … Read more