Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

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Quand la publicité prédit nos envies

La pub­lic­ité pro­gram­ma­tique est aujourd’hui une réponse forte à un éparpille­ment des audi­ences, à tra­vers les canaux numériques et tra­di­tion­nels. Elle per­met aux médias et aux annon­ceurs de recon­stituer ces audi­ences pour leur délivr­er des con­tenus per­son­nal­isés. Voire de prédire nos envies pour nous pro­pos­er des expéri­ences indi­vid­u­al­isées et con­tex­tu­al­isées.

How Leaders Achieve Customer-Centricity Through Connected Advertising Experiences

At the Con­nect­ed Adver­tis­ing Expe­ri­ences Break­fast, recent­ly held at the Adobe HQ in Lon­don, experts from the field told us why con­nect­ed adver­tis­ing is key for brands to extract the most val­ue from their paid media bud­get, whilst pro­vid­ing their cus­tomers with bet­ter expe­ri­ences.

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Five Ways to Navigate Your Programmatic Journey

Eras­ing client con­fu­sion about pro­gram­mat­ic adver­tis­ing begins with five fun­da­men­tal con­sid­er­a­tions

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Adobe Advertising Cloud intègre Spotify pour l’acquisition d’audiences cross-canal

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Adobe Advertising Cloud und Spotify sorgen für ein neues kanalübergreifendes Audience Buying

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