Paul Robson explains why brands need to unify all their data in order to gain the most value out of it, and highlights findings from Adobe’s 2019 Digital Trends report.
Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we’ve spoken with over 300 TV industry executives across Europe through a series of roundtable events, and have gained their insights on the current state of the industry across Europe, as well as what the future holds.
Telenor boosts return on spend 70 percent by optimizing paid search with Adobe Advertising Cloud including features powered by Adobe Sensei.
The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefining the relationship between brands and agencies
How Adobe are shaping a new digital advertising ecosystem
Integrated data, used responsibly, is the key to personalised customer experiences
Erasing client confusion about programmatic advertising begins with five fundamental considerations
Top tips for great content, and smart innovations making Adobe Experience Manager even better.
Are you old enough to remember standing up and crossing the room to switch television channels? Or when you could count the number of channels on one hand?