Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

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Data is Everyone’s Domain, and Everyone’s Responsibility

Paul Robson explains why brands need to unify all their data in order to gain the most value out of it, and highlights findings from Ad...
Customer Experience

Five Priorities for the Future of TV Advertising in Europe

Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we...
Advertising

Telenor Boosts Return on Ad Spend by 70 Percent

Telenor boosts return on spend 70 percent by optimizing paid search with Adobe Advertising Cloud including features powered by Adobe Se...
Customer Success

To in-house or not? How brands are taking back control and how the role of agencies is evolving

The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefin...
Advertising

It’s time to put the transparency back in your ad spend

How Adobe are shaping a new digital advertising ecosystem
Advertising

Using Personalisation to Deliver Greatest Value

Integrated data, used responsibly, is the key to personalised customer experiences
Customer Experience

Five Ways to Navigate Your Programmatic Journey

Erasing client confusion about programmatic advertising begins with five fundamental considerations
Advertising

Adobe Experience Manager 6.4: Defining the Next Wave of Content Driven Experiences

Top tips for great content, and smart innovations making Adobe Experience Manager even better.
Digital Marketing

Ten things you need to know — 22/12/17

Only the second edition of Ten Things You Need To Know and already we’re slacking off for Christmas. Scandalous. Then again, most of ...

Greater Transparency in Programmatic Advertising

Ad serving, targeting, data, supply-side platforms, ad verification, brand safety: Today, a wide variety of technical platforms are nee...

Why You Should Adopt a Consolidated Media Buying Approach

Are you old enough to remember standing up and crossing the room to switch television channels? Or when you could count the number of c...

The Best Data Strategy for the Travel Industry

This is the first in a new series of conversations between respected bloggers from a range of fields and experts from Adobe.

Top 5 Internet of Things devices

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