Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity



Data is Everyone’s Domain, and Everyone’s Responsibility

Paul Rob­son explains why brands need to uni­fy all their data in order to gain the most val­ue out of it, and high­lights find­ings from Adobe’s 2019 Dig­i­tal Trends report.

Customer Experience

Five Priorities for the Future of TV Advertising in Europe

Adobe part­nered with TV indus­try heavy weights Sky, TVBeat, Alphon­so and MTM, to form a TV Con­sor­tium in May 2018. In the last year, we’ve spo­ken with over 300 TV indus­try exec­u­tives across Europe through a series of round­table events, and have gained their insights on the cur­rent state of the indus­try across Europe, as well as what the future holds.   


Telenor Boosts Return on Ad Spend by 70 Percent

Telenor boosts return on spend 70 per­cent by opti­miz­ing paid search with Adobe Adver­tis­ing Cloud includ­ing fea­tures pow­ered by Adobe Sen­sei.

Customer Success

To in-house or not? How brands are taking back control and how the role of agencies is evolving

The pro­lif­er­a­tion of adver­tis­ing chan­nels, the explo­sion of con­tent and the shift towards data-based adver­tis­ing strate­gies are redefin­ing the rela­tion­ship between brands and agen­cies


It’s time to put the transparency back in your ad spend

How Adobe are shap­ing a new dig­i­tal adver­tis­ing ecosys­tem


Using Personalisation to Deliver Greatest Value

Inte­grat­ed data, used respon­si­bly, is the key to per­son­alised cus­tomer expe­ri­ences

Customer Experience

Five Ways to Navigate Your Programmatic Journey

Eras­ing client con­fu­sion about pro­gram­mat­ic adver­tis­ing begins with five fun­da­men­tal con­sid­er­a­tions


Adobe Experience Manager 6.4: Defining the Next Wave of Content Driven Experiences

Top tips for great con­tent, and smart inno­va­tions mak­ing Adobe Expe­ri­ence Man­ag­er even bet­ter.

Digital Marketing

Ten things you need to know — 22/12/17

Only the sec­ond edi­tion of Ten Things You Need To Know and already we’re slack­ing off for Christ­mas. Scan­dalous. Then again, most of you are too, so it’s prob­a­bly fair.

Greater Transparency in Programmatic Advertising

Ad serv­ing, tar­get­ing, data, sup­ply-side plat­forms, ad ver­i­fi­ca­tion, brand safe­ty: Today, a wide vari­ety of tech­ni­cal plat­forms are need­ed to ensure pro­gram­mat­ic

Why You Should Adopt a Consolidated Media Buying Approach

Are you old enough to remem­ber stand­ing up and cross­ing the room to switch tele­vi­sion chan­nels? Or when you could count the num­ber of chan­nels on one hand?

The Best Data Strategy for the Travel Industry

This is the first in a new series of con­ver­sa­tions between respect­ed blog­gers from a range of fields and experts from Adobe.

Top 5 Internet of Things devices

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