Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

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Connect

Data is Everyone’s Domain, and Everyone’s Responsibility

Paul Rob­son explains why brands need to uni­fy all their data in order to gain the most val­ue out of it, and high­lights find­ings from Adobe’s 2019 Dig­i­tal Trends report.

Customer Experience

Five Priorities for the Future of TV Advertising in Europe

Adobe part­nered with TV indus­try heavy weights Sky, TVBeat, Alphon­so and MTM, to form a TV Con­sor­tium in May 2018. In the last year, we’ve spo­ken with over 300 TV indus­try exec­u­tives across Europe through a series of round­table events, and have gained their insights on the cur­rent state of the indus­try across Europe, as well as what the future holds.   

Advertising

Telenor Boosts Return on Ad Spend by 70 Percent

Telenor boosts return on spend 70 per­cent by opti­miz­ing paid search with Adobe Adver­tis­ing Cloud includ­ing fea­tures pow­ered by Adobe Sen­sei.

Customer Success

To in-house or not? How brands are taking back control and how the role of agencies is evolving

The pro­lif­er­a­tion of adver­tis­ing chan­nels, the explo­sion of con­tent and the shift towards data-based adver­tis­ing strate­gies are redefin­ing the rela­tion­ship between brands and agen­cies

Advertising

It’s time to put the transparency back in your ad spend

How Adobe are shap­ing a new dig­i­tal adver­tis­ing ecosys­tem

Advertising

Using Personalisation to Deliver Greatest Value

Inte­grat­ed data, used respon­si­bly, is the key to per­son­alised cus­tomer expe­ri­ences

Customer Experience

Five Ways to Navigate Your Programmatic Journey

Eras­ing client con­fu­sion about pro­gram­mat­ic adver­tis­ing begins with five fun­da­men­tal con­sid­er­a­tions

Advertising

Adobe Experience Manager 6.4: Defining the Next Wave of Content Driven Experiences

Top tips for great con­tent, and smart inno­va­tions mak­ing Adobe Expe­ri­ence Man­ag­er even bet­ter.

Digital Marketing

Ten things you need to know — 22/12/17

Only the sec­ond edi­tion of Ten Things You Need To Know and already we’re slack­ing off for Christ­mas. Scan­dalous. Then again, most of you are too, so it’s prob­a­bly fair.

Greater Transparency in Programmatic Advertising

Ad serv­ing, tar­get­ing, data, sup­ply-side plat­forms, ad ver­i­fi­ca­tion, brand safe­ty: Today, a wide vari­ety of tech­ni­cal plat­forms are need­ed to ensure pro­gram­mat­ic

Why You Should Adopt a Consolidated Media Buying Approach

Are you old enough to remem­ber stand­ing up and cross­ing the room to switch tele­vi­sion chan­nels? Or when you could count the num­ber of chan­nels on one hand?

The Best Data Strategy for the Travel Industry

This is the first in a new series of con­ver­sa­tions between respect­ed blog­gers from a range of fields and experts from Adobe.

Top 5 Internet of Things devices

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