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Crucial Drives Global Expansion Through Agile Paid Search Strategies

See how Cru­cial, one of the world’s largest man­u­fac­tur­ers of com­put­er mem­o­ry, har­ness­es paid search adver­tis­ing by cap­tur­ing new cus­tomers as they search for com­put­er hard­ware online

Customer Success

A Tale of Two Shops: How Smaller Brands found Big Success with Black Friday

Don’t let size get in the way of Black Fri­day suc­cess

Customer Success

How Technological Developments are Making In-game Advertising More Powerful Than Ever

Tech­nol­o­gy com­pa­nies see the evolv­ing oppor­tu­ni­ties of gam­ing, and mar­keters are start­ing to as well.

Advertising

Moving Finance Forward: A Guide to More Impactful Advertising in Financial Services

Con­sumers expect con­ve­nient, tai­lored ser­vices and mes­sages. But tra­di­tion­al finan­cial insti­tu­tions con­tin­ue to lean on cold email blasts, click­able ban­ners, and blan­ket offer­ings. These aren’t the foun­da­tions for real, endur­ing rela­tion­ships — not when those they’re reach­ing are becom­ing increas­ing­ly savvy toward mar­ket­ing tac­tics and are wary of how mar­keters use their data.

Advertising

Why Love Island is a Showcase for a New Era of Marketing

Toc­cara Bak­er explains how brands can reach the right audi­ence through tar­get­ed dis­play adver­tis­ing, dynam­ic con­tent on their com­pa­ny web­sites, and per­son­alised direct cam­paigns.

Advertising

Are You Meeting Consumer Expectations? Study Finds People Want Diversity In Advertising

Toc­cara Bak­er, Prod­uct Mar­ket­ing lead for Adobe Adver­tis­ing Cloud in EMEA, digs deep­er into the role that diver­si­ty and inclu­sion play in mar­ket­ing and adver­tis­ing today.

Advertising

What Apple TV Plus Can Teach Us About The Future of Audience Profiling

So what is the future of audi­ence pro­file build­ing?

Advertising

Mainline Menswear Drives 30% YoY Revenue Growth with Adobe Advertising Cloud

Main­line Menswear gains a com­pet­i­tive advan­tage and dri­ves 30% rev­enue growth through faster, smarter paid search mar­ket­ing with Adobe Adver­tis­ing Cloud Search.

Customer Success

Five Steps to Maximise Your Media Measurement

Five tips to help you get the most out of track­ing and mea­sur­ing, while refin­ing your pro­gram­mat­ic approach.

Advertising

Es ist Zeit für mehr Transparenz bei den Werbeausgaben

Das dig­i­tale Wer­be­u­ni­ver­sum kann sich überwälti­gend groß anfühlen. Um mehr Trans­parenz über Prozesse und Dat­en zu bekom­men, brauchen Unternehmen eine größere Kon­trolle über ihre Dat­en, Sys­teme und Messver­fahren.

Digital Marketing

comScore et Adobe Advertising Cloud aident les marketeurs à diffuser des messages ultra pertinents, en conformité avec le RGPD

Grâce à la tech­nolo­gie d’analyse de pages de com­Score, la solu­tion de ciblage pré-enchères per­met aux mar­ques de s’adresser aux clients dans des envi­ron­nements plus adap­tés sans utilis­er de cook­ies.

Digital Marketing

Le 100% programmatique appliqué au DOOH : case study avec Sprite

Pour orchestr­er sa dernière cam­pagne d’affichage dig­i­tal, Sprite a choisi la DSP Adobe Adver­tis­ing Cloud et un mode d’achat 100% pro­gram­ma­tique. Entre­tien avec François-Xavier Le Ray, Head of Adver­tis­ing Cloud South West EMEA.

Advertising

Adobe Advertising Cloud und TuneIn ermöglichen erstmals gezieltes Targeting von Audio-Werbung auf Smart Speakern

Ab sofort bietet Adobe Adver­tis­ing Cloud zudem die Möglichkeit des geziel­ten Tar­get­ings von dig­i­taler Audio-Wer­bung auf Smart Speak­ern, die im Umfeld Hun­dert­er von TuneIn-eige­nen und betriebe­nen Sender aus­ge­spielt wer­den kann.

Digital Marketing

Das Experience Business wird erwachsen

Die Idee vom Expe­ri­ence Busi­ness ist gar nicht so neu, die Umset­zung aber topak­tuell. Dabei han­delt es sich allerd­ings nicht nur um ein neues Mar­ket­ing­mod­ell, son­dern um eine gesamtwirtschaftliche Struk­turverän­derung.

Customer Experience