Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity



Crucial Drives Global Expansion Through Agile Paid Search Strategies

See how Cru­cial, one of the world’s largest man­u­fac­tur­ers of com­put­er mem­o­ry, har­ness­es paid search adver­tis­ing by cap­tur­ing new cus­tomers as they search for com­put­er hard­ware online

Customer Success

A Tale of Two Shops: How Smaller Brands found Big Success with Black Friday

Don’t let size get in the way of Black Fri­day success

Customer Success

How Technological Developments are Making In-game Advertising More Powerful Than Ever

Tech­nol­o­gy com­pa­nies see the evolv­ing oppor­tu­ni­ties of gam­ing, and mar­keters are start­ing to as well.


Moving Finance Forward: A Guide to More Impactful Advertising in Financial Services

Con­sumers expect con­ve­nient, tai­lored ser­vices and mes­sages. But tra­di­tion­al finan­cial insti­tu­tions con­tin­ue to lean on cold email blasts, click­able ban­ners, and blan­ket offer­ings. These aren’t the foun­da­tions for real, endur­ing rela­tion­ships — not when those they’re reach­ing are becom­ing increas­ing­ly savvy toward mar­ket­ing tac­tics and are wary of how mar­keters use their data. 


Why Love Island is a Showcase for a New Era of Marketing

Toc­cara Bak­er explains how brands can reach the right audi­ence through tar­get­ed dis­play adver­tis­ing, dynam­ic con­tent on their com­pa­ny web­sites, and per­son­alised direct campaigns.


Are You Meeting Consumer Expectations? Study Finds People Want Diversity In Advertising

Toc­cara Bak­er, Prod­uct Mar­ket­ing lead for Adobe Adver­tis­ing Cloud in EMEA, digs deep­er into the role that diver­si­ty and inclu­sion play in mar­ket­ing and adver­tis­ing today.


What Apple TV Plus Can Teach Us About The Future of Audience Profiling

So what is the future of audi­ence pro­file building? 


Mainline Menswear Drives 30% YoY Revenue Growth with Adobe Advertising Cloud

Main­line Menswear gains a com­pet­i­tive advan­tage and dri­ves 30% rev­enue growth through faster, smarter paid search mar­ket­ing with Adobe Adver­tis­ing Cloud Search.

Customer Success

Five Steps to Maximise Your Media Measurement

Five tips to help you get the most out of track­ing and mea­sur­ing, while refin­ing your pro­gram­mat­ic approach.


Es ist Zeit für mehr Transparenz bei den Werbeausgaben

Das dig­i­tale Wer­be­u­ni­ver­sum kann sich überwälti­gend groß anfühlen. Um mehr Trans­parenz über Prozesse und Dat­en zu bekom­men, brauchen Unternehmen eine größere Kon­trolle über ihre Dat­en, Sys­teme und Messverfahren.

Digital Marketing

comScore et Adobe Advertising Cloud aident les marketeurs à diffuser des messages ultra pertinents, en conformité avec le RGPD

Grâce à la tech­nolo­gie d’analyse de pages de com­Score, la solu­tion de ciblage pré-enchères per­met aux mar­ques de s’adresser aux clients dans des envi­ron­nements plus adap­tés sans utilis­er de cookies.

Digital Marketing

Le 100% programmatique appliqué au DOOH : case study avec Sprite

Pour orchestr­er sa dernière cam­pagne d’affichage dig­i­tal, Sprite a choisi la DSP Adobe Adver­tis­ing Cloud et un mode d’achat 100% pro­gram­ma­tique. Entre­tien avec François-Xavier Le Ray, Head of Adver­tis­ing Cloud South West EMEA.


Adobe Advertising Cloud und TuneIn ermöglichen erstmals gezieltes Targeting von Audio-Werbung auf Smart Speakern

Ab sofort bietet Adobe Adver­tis­ing Cloud zudem die Möglichkeit des geziel­ten Tar­get­ings von dig­i­taler Audio-Wer­bung auf Smart Speak­ern, die im Umfeld Hun­dert­er von TuneIn-eige­nen und betriebe­nen Sender aus­ge­spielt wer­den kann.

Digital Marketing

Das Experience Business wird erwachsen

Die Idee vom Expe­ri­ence Busi­ness ist gar nicht so neu, die Umset­zung aber topak­tuell. Dabei han­delt es sich allerd­ings nicht nur um ein neues Mar­ket­ing­mod­ell, son­dern um eine gesamtwirtschaftliche Struk­turverän­derung.

Customer Experience