Human Marketing advocates that marketers address their messages to people as human beings, with broader interests and personalities, rather than the neat and homogenous target groups we often speak of. Bridget questions whether we are getting so caught up in technology and data that we are losing sight of who our customers are.
Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the business trends and issues that are shaping today’s industry. Particularly how AdTech fits into the overall MarTech picture, based on experience helping hundreds of clients in the EMEA region use technology to bring more strategy to their paid media spend.
Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we’ve spoken with over 300 TV industry executives across Europe through a series of roundtable events, and have gained their insights on the current state of the industry across Europe, as well as what the future holds.