Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

AdWeek

Connect

Why Technology Has a Place in Human Marketing

Human Mar­ket­ing advo­cates that mar­keters address their mes­sages to peo­ple as human beings, with broad­er inter­ests and per­son­al­i­ties, rather than the neat and homoge­nous tar­get groups we often speak of. Brid­get ques­tions whether we are get­ting so caught up in tech­nol­o­gy and data that we are los­ing sight of who our cus­tomers are.

Customer Experience

At Advertising Week 2019, the Spotlight is on AdTech

Toc­cara Bak­er talks on Adver­tis­ing Week Europe, where she joined experts from all sides of the adver­tis­ing land­scape to dis­cuss the busi­ness trends and issues that are shap­ing today’s indus­try. Par­tic­u­lar­ly how AdTech fits into the over­all MarTech pic­ture, based on expe­ri­ence help­ing hun­dreds of clients in the EMEA region use tech­nol­o­gy to bring more strat­e­gy to their paid media spend.

Advertising

Five Priorities for the Future of TV Advertising in Europe

Adobe part­nered with TV indus­try heavy weights Sky, TVBeat, Alphon­so and MTM, to form a TV Con­sor­tium in May 2018. In the last year, we’ve spo­ken with over 300 TV indus­try exec­u­tives across Europe through a series of round­table events, and have gained their insights on the cur­rent state of the indus­try across Europe, as well as what the future holds.   

Advertising