Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

analytics

Connect

How to get more value from your Data Management Platform

A DMP is a powerful tool for your business, but only if you apply it in the right way.
Analytics

How AI is turning data into value

For customers, creativity and relevance are what count the most
Digital Marketing

Why your data strategy is being held back by walled gardens

Walled gardens are stopping brands from making the most of their data
Analytics

Adobe Expands Customer Experience Leadership with Addition of Marketo

Today, Adobe announced the acquisition of Marketo, the leading B2B marketing engagement platform.
News

Dishing out Great Food and Exceptional Experiences

Enhancing customer experience through data.
Customer Success

Live from Adobe Summit 2015: The three success factors to achieve digital sales excellence

Lessons from Merz Pharmaceuticals on how to deliver valuable services for a digital-first customer.

Mobile Shines Through in Holiday Predictions Report

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Using Net Promoter Score to help improve customer experience

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