Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity



Adobe integriert Photoshop-inspirierte Funktionalität in die Datenanalyse der Customer Journey

Ab sofort unterstützt Adobe Marken mit der neuen Customer Journey Analytics in Adobe Analytics. Die Funktion nutzt die leistungsstarke...

Generation Z: the most willing to share data with brands, but only for a good experience

Across the Generations

Adobe Helps Lufthansa Lift Customer Experience of lh.com to New Heights

Delighting customers with personalised experiences.
Customer Success

Christmas in July: Four Things Every Brand Should do Now in the Lead-up to the Festive Period

Consumers today have very high expectations of their shopping experience, and those retailers that meet these expectations excel. Howev...

How to Turn Your Data into Dollars

Businesses that put data at the centre of their operations are sure to see huge improvements, from increased revenue, to improved effic...

How to Master Your Analytics

When it comes to analytics, it becomes incredibly clear that there are a handful of features and techniques that set the leaders apart ...

The Three Biggest Customer Intelligence Barriers Holding Back Brands

As part of Adobe’s Experience Festival event, Axel Schaefer discussed customer intelligence, and the reasons why some brands are hold...
Customer Experience

Comment tirer pleinement parti de votre DMP

Si les Data Management Platforms (DMP) sont devenues omniprésentes, c’est parce qu’il est impossible de s’acquitter de cette tâ...

Personnalisation : pourquoi les marques doivent approfondir l’utilisation des données à l’ère du RGPD

L'investissement dans l'intelligence artificielle (IA) révèle que les entreprises ressentent l'urgence d'améliorer la gestion de leu...

Comment l’intelligence artificielle révèle la valeur ajoutée des données

Il appartient aux marketeurs de définir des objectifs clairs, qu’il s’agisse de promouvoir un nouveau produit, de relayer une camp...
Digital Marketing

How to get more value from your Data Management Platform

A DMP is a powerful tool for your business, but only if you apply it in the right way.

How AI is turning data into value

For customers, creativity and relevance are what count the most
Digital Marketing

Why your data strategy is being held back by walled gardens

Walled gardens are stopping brands from making the most of their data

Adobe Expands Customer Experience Leadership with Addition of Marketo

Today, Adobe announced the acquisition of Marketo, the leading B2B marketing engagement platform.