Posts tagged "artificial intelligence"

Why You Should Future-Proof Your Ethics to Future-Proof Your Business Means

Today’s busi­ness land­scape is defined by para­dox­es and con­tra­dic­to­ry forces. Con­sumers demand per­son­al­i­sa­tion, but wor­ry about pri­va­cy. Mar­keters scram­ble to meet acqui­si­tion tar­gets, even as they strug­gle to main­tain cus­tomer loy­al­ty. Audi­ence inter­ac­tions hap­pen at scale, mil­lions of times per … Read more

Six Cutting-Edge Applications of AI Marketing Tools

Machines are tak­ing over more mar­ket­ing deci­sions every month for an ever-grow­ing num­ber of busi­ness­es. This has led many con­cerned peo­ple to ask what may become of the dig­i­tal mar­ket­ing indus­try with­in the next five years. Should mar­keters start prepar­ing … Read more

How AI Is Changing the Role of the Digital Marketer

We live in an increas­ing­ly auto­mat­ed world. Every month, machines take on more opti­mi­sa­tion deci­sions once made by humans. This trans­for­ma­tion has many people—marketers and con­sumers alike—wondering whether we’ll reach a point where we sim­ply set the machines free to … Read more