Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

artificial intelligence

Connect

How Retailers Can Prepare For the ‘New Normal’ Post COVID-19

While it may seem like there’s no such thing as ‘busi­ness-as-usu­al’, there are ways for retail­ers to adjust their oper­a­tions, keep cus­tomers and employ­ees hap­py, and per­haps set the stage for a new way of work­ing after the worst has passed.

Customer Experience

Adobe Sneaks: An Accessibility Tool for Building Digital Experiences

Project Access Ace gives mar­keters an easy way to build con­tent (includ­ing emails and web pages) that is more acces­si­ble for peo­ple with dis­abil­i­ties.

Adobe Summit

A Tale of Two Shops: How Smaller Brands found Big Success with Black Friday

Don’t let size get in the way of Black Fri­day suc­cess

Customer Success

The Three Customer Intelligence Barriers Holding Brands Back

It’s the com­pa­nies that deliv­er great expe­ri­ences time and time again that see cus­tomers con­sis­tent­ly com­ing back for more. But amaz­ing expe­ri­ences don’t hap­pen eas­i­ly, the dri­ving force behind this is under­pinned by a cul­ture of data, where insights pro­vide invalu­able cus­tomer intel­li­gence.

Analytics

Making Sense of AI: What Adobe Sensei Means for You

Arti­fi­cial intel­li­gence is trans­form­ing cre­ativ­i­ty and busi­ness — and Adobe Sen­sei is pro­vid­ing the tech­nol­o­gy to do it.

Technology

Adobe Target Delivers New Personalisation Innovations

New inno­va­tions in Adobe Tar­get that help mar­keters deliv­er more impact­ful, per­son­alised expe­ri­ences to their cus­tomers.

News

Adobe Delivers New Customer Experience Management Innovations for Retailers at NRF 2019

New inno­va­tions in Adobe Expe­ri­ence Cloud that will help retail­ers excel in CXM across phys­i­cal and dig­i­tal store­fronts.

Customer Experience

Think ‘AI is stealing our jobs’? Then it’s time to think again

AI seems like­ly to cre­ate as many – if not more – jobs than it dis­places.

Technology

To in-house or not? How brands are taking back control and how the role of agencies is evolving

The pro­lif­er­a­tion of adver­tis­ing chan­nels, the explo­sion of con­tent and the shift towards data-based adver­tis­ing strate­gies are redefin­ing the rela­tion­ship between brands and agen­cies

Advertising

AI has finally come of age, and the race is on

AI has emerged as one of the most trans­for­ma­tion­al tech­nolo­gies that brands are using

Technology

Three ways AI is making content more creative

Three ways AI is giv­ing the cre­ative pow­er back to brands

Creativity

Why AI holds the key to relevance and personalisation

Learn more about why every brand should con­sid­er as AI becomes an inte­gral part of their dig­i­tal cus­tomer expe­ri­ence

Customer Experience

Unchained creativity: how AI is getting marketers back to what they love

Mar­keters need more time to be cre­ative, here’s how AI is mak­ing that hap­pen.

Creativity

How to get more value from your Data Management Platform

A DMP is a pow­er­ful tool for your busi­ness, but only if you apply it in the right way.

Analytics