Today’s business landscape is defined by paradoxes and contradictory forces. Consumers demand personalisation, but worry about privacy. Marketers scramble to meet acquisition targets, even as they struggle to maintain customer loyalty. Audience interactions happen at scale, millions of times per … Read more
Posts tagged "artificial intelligence"
Machines are taking over more marketing decisions every month for an ever-growing number of businesses. This has led many concerned people to ask what may become of the digital marketing industry within the next five years. Should marketers start preparing … Read more
We live in an increasingly automated world. Every month, machines take on more optimisation decisions once made by humans. This transformation has many people—marketers and consumers alike—wondering whether we’ll reach a point where we simply set the machines free to … Read more