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Winning Strategies in the Age of Evolving Customer Needs

The digital revolution has radically altered how marketing, sales, and delivery are conducted in most industries today. Nowhere is this...

How OEMs Must Adapt to Changing Markets

Over its lifetime, every company in every industry faces threats from a variety of sources. These threats can come in the form of compe...

Driving the Evolution of Automotive Experience

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In-Car-Communication: Warum Autohersteller eine eigene Kundenschnittstelle brauchen

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Vernetzte Services bestimmen die neue Customer Experience in der Automobilindustrie

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Der digitale Konfigurator als Partner im Autokaufprozess

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Customer Journey: Wie der Autokauf zum Erlebnis wird

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Connected Customer Experiences Define the New Automotive Industry Customer Experience in 2017

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Automotive Industry State of the Union

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Two Ways the Auto Industry Is Wasting Money

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Digital and Automotive’s Second Pillar of Excellence

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Lack of Communication Causes Frustration for Auto Buyers

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Documenting a Consumer’s Car-Buying Journey

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