Why AI holds the key to relevance and personalisation

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Industry Leaders Talk Client Stories and Solutions at Adobe Summit EMEA 

Come hear indus­try lead­ers describe how they cre­ate mean­ing­ful cus­tomer expe­ri­ences.  

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Winning Strategies in the Age of Evolving Customer Needs

The dig­i­tal rev­o­lu­tion has rad­i­cal­ly altered how mar­ket­ing, sales, and deliv­ery are con­duct­ed in most indus­tries today. Nowhere is this more preva­lent than in con­sumer mar­kets and the pur­chase of

How OEMs Must Adapt to Changing Markets

Over its life­time, every com­pa­ny in every indus­try faces threats from a vari­ety of sources. These threats can come in the form of com­pe­ti­tion from out­side sources, the need to adapt to reg­u­la­tions, and in the case of auto­mo­tive,

Driving the Evolution of Automotive Experience

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In-Car-Communication: Warum Autohersteller eine eigene Kundenschnittstelle brauchen

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Vernetzte Services bestimmen die neue Customer Experience in der Automobilindustrie

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Der digitale Konfigurator als Partner im Autokaufprozess

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Customer Journey: Wie der Autokauf zum Erlebnis wird

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Connected Customer Experiences Define the New Automotive Industry Customer Experience in 2017

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Automotive Industry State of the Union

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Two Ways the Auto Industry Is Wasting Money

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Digital and Automotive’s Second Pillar of Excellence

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Lack of Communication Causes Frustration for Auto Buyers

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Documenting a Consumer’s Car-Buying Journey

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