Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Creativity

Connect

Kreative Bocksprünge: Warum es bei der Digitalisierung vor allem auf die Mitarbeiter ankommt

Unternehmen benöti­gen Kreativ­ität als Kern­res­source, um kon­tinuier­liche Inno­va­tio­nen voranzutreiben. Mit fortschre­i­t­en­der Automa­tisierung und dem Ein­satz von KI, die den Arbeits­markt neu struk­turi­eren, ist Kreativ­ität der größte Wet­tbe­werb­svorteil!

Digital Marketing

Three ways AI is making content more creative

Three ways AI is giv­ing the cre­ative pow­er back to brands

Creativity

Unchained creativity: how AI is getting marketers back to what they love

Mar­keters need more time to be cre­ative, here’s how AI is mak­ing that hap­pen.

Creativity

How AI is turning data into value

For cus­tomers, cre­ativ­i­ty and rel­e­vance are what count the most

Digital Marketing

How to achieve both creativity and relevance in your digital advertising

Peo­ple still love cre­ative ads, but for online con­sumers rel­e­vance is key

Advertising

AI won’t kill creativity. Here’s why

How AI will help real brands engage with real peo­ple on an emo­tion­al lev­el.

Creativity

Adobe Analytics Introduces Attribution IQ

Tap­ping the pow­er of data to fuel mar­ket­ing cre­ativ­i­ty

News

What Happens Behind the Scenes in Digital Marketing?

Do add the WOW fac­tor to CX with great visu­als and design, but back it up with seam­less, tar­get­ed func­tion­al­i­ty.

Customer Experience

DDB TRIBAL SOCIAL CREATIVITY REPORT #1: Lektüre für die ruhigen Tage

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In Cannes gibt es nicht nur Löwen

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