Posts tagged "Custom Audiences"

Tapping into the world of Facebook Lookalike Audiences

Face­book looka­like audi­ences have proven to be a very effi­cient way to get addi­tion­al vol­ume for your Face­book cam­paigns, while mak­ing sure that you are tar­get­ing audi­ences which are sim­i­lar to your exist­ing user base. Intro­duced in March 2013, Cus­tom … Read more

Using Facebook Custom Audiences to find the right audience

Used by over 90% of busi­ness­es, there is no doubt that email is still one of the most pop­u­lar chan­nels with mar­keters. That said, as social net­works, instant mes­sag­ing and in app push noti­fi­ca­tions become more impor­tant, the increas­ing amount … Read more