Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

customer data


The 2019 Digital Trends Report: Data Control Becomes Serious Business

Near­ly 13,000 respon­dents par­tic­i­pat­ed in our Dig­i­tal Trends 2019 sur­vey, and one pri­or­i­ty stood out for them above all else – to han­dle data in a more uni­fied and trans­par­ent way so they can con­tin­ue improv­ing the cus­tomer experience. 

Customer Experience

Warum eine schlechte Mobile Experience die Feiertage ruiniert

Unser Shop­pen find­et zunehmend auf mobilen Endgeräten statt. Und jed­er Mar­keter weiß: Wenn die Mobile Expe­ri­ence hin­ter den Kun­den­er­wartun­gen zurück­bleibt, sprin­gen sie ab und kaufen bei der Konkur­renz. Diese 3 Möglichkeit­en helfen Marken, eine kom­fort­ablere Expe­ri­ence zu erreichen.

Mobile Marketing

Why mobile experiences will make or break your holiday sales

Dynam­ic con­tent, align­ment between plat­forms and data are cru­cial ele­ments for a suc­cess­ful mobile experience

Mobile Marketing

Why brands must dig deep into their data for greater personalisation

Learn why GDPR was a turn­ing point for brands with data hoard­ing and inef­fec­tive personalisation.


Why your data strategy is being held back by walled gardens

Walled gar­dens are stop­ping brands from mak­ing the most of their data


TV On Demand is set for a transformation – here’s why

Greater con­trol and a user-friend­ly expe­ri­ence will see pro­gram­mat­ic video explode in the com­ing years