Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

customer data

Connect

The 2019 Digital Trends Report: Data Control Becomes Serious Business

Near­ly 13,000 respon­dents par­tic­i­pat­ed in our Dig­i­tal Trends 2019 sur­vey, and one pri­or­i­ty stood out for them above all else – to han­dle data in a more uni­fied and trans­par­ent way so they can con­tin­ue improv­ing the cus­tomer expe­ri­ence.

Customer Experience

Warum eine schlechte Mobile Experience die Feiertage ruiniert

Unser Shop­pen find­et zunehmend auf mobilen Endgeräten statt. Und jed­er Mar­keter weiß: Wenn die Mobile Expe­ri­ence hin­ter den Kun­den­er­wartun­gen zurück­bleibt, sprin­gen sie ab und kaufen bei der Konkur­renz. Diese 3 Möglichkeit­en helfen Marken, eine kom­fort­ablere Expe­ri­ence zu erre­ichen.

Mobile Marketing

Why mobile experiences will make or break your holiday sales

Dynam­ic con­tent, align­ment between plat­forms and data are cru­cial ele­ments for a suc­cess­ful mobile expe­ri­ence

Mobile Marketing

Why brands must dig deep into their data for greater personalisation

Learn why GDPR was a turn­ing point for brands with data hoard­ing and inef­fec­tive per­son­al­i­sa­tion.

Analytics

Why your data strategy is being held back by walled gardens

Walled gar­dens are stop­ping brands from mak­ing the most of their data

Analytics

TV On Demand is set for a transformation – here’s why

Greater con­trol and a user-friend­ly expe­ri­ence will see pro­gram­mat­ic video explode in the com­ing years

Advertising