Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

customer experience

Connect

The Customer Persona is Dead! Long Live the Customer Profile!

Con­text is every­thing, espe­cial­ly when try­ing to make sense of people’s activ­i­ty across so many chan­nels. It’s time to kill per­sona-based mar­ket­ing and embrace a more pro­gres­sive approach to per­son­al­i­sa­tion that reflects this real­i­ty.

Advertising

Adobe Experience Festival Unveils What it Takes to Deliver Amazing Customer Experiences

Our first vir­tu­al event, Expe­ri­ence Fes­ti­val, was a huge suc­cess with thou­sands of par­tic­i­pants, explor­ing the role of dig­i­tal trans­for­ma­tion in cus­tomer expe­ri­ence man­age­ment.

Customer Experience

The Three Biggest Customer Intelligence Barriers Holding Back Brands

As part of Adobe’s Expe­ri­ence Fes­ti­val event, Axel Schae­fer dis­cussed cus­tomer intel­li­gence, and the rea­sons why some brands are hold­ing them­selves back from ful­ly lever­ag­ing the pow­er of ana­lyt­ics.

Customer Experience

Five Ways Technology Can Drive Content Velocity

In order for brands to be suc­cess­ful, they need to com­bine the art of con­tent with the sci­ence of data.

Customer Experience

Get Ready For the Adobe Experience Festival

The first-ever vir­tu­al con­fer­ence on Cus­tomer Expe­ri­ence Man­age­ment (CXM), Adobe Expe­ri­ence Fes­ti­val, will help re-shape the con­ver­sa­tions the indus­try is hav­ing about how to make your organ­i­sa­tion more expe­ri­ence-dri­ven.

Customer Experience

Breakthrough Innovations in Adobe Marketing Cloud Help Marketers Excel in Customer Experience Management

As part of Mar­ket­ing Nation at Adobe Sum­mit 2019, we are intro­duc­ing mul­ti­ple new cut­ting-edge capa­bil­i­ties in Adobe Mar­ket­ing Cloud, help­ing mar­keters design and deliv­er trans­for­ma­tive expe­ri­ences to both the busi­ness­es and con­sumers.

News

With Adobe Experience Platform, Adobe Teams Get To Know Customers

Stitch­ing data sources for a real-time cus­tomer pro­file helped this team inside Adobe deliv­er a bet­ter cus­tomer expe­ri­ence.

News

Adobe Summit: 2019 Driving the Future of Customer Experience Management

Today marks the begin­ning of Adobe Sum­mit 2019, the world’s largest con­fer­ence focused on cus­tomer expe­ri­ence man­age­ment.

News

The Next Chapter of Adobe Sensei

Click here to read this article.

News

Why Technology Has a Place in Human Marketing

Human Mar­ket­ing advo­cates that mar­keters address their mes­sages to peo­ple as human beings, with broad­er inter­ests and per­son­al­i­ties, rather than the neat and homoge­nous tar­get groups we often speak of. Brid­get ques­tions whether we are get­ting so caught up in tech­nol­o­gy and data that we are los­ing sight of who our cus­tomers are.

Customer Experience

A Virtual Conference for Digital Inspiration

Join Adobe on 3rd and 4th April for its first ever Expe­ri­ence Fes­ti­val to hear from some of Europe’s most inno­v­a­tive large com­pa­nies, includ­ing Allianz, Dou­glas, Club Med, Roy­al Bank of Scot­land, and Microsoft, on how to do more with your data and become an expe­ri­ence-dri­ven busi­ness.

Customer Experience

Data is Everyone’s Domain, and Everyone’s Responsibility

Paul Rob­son explains why brands need to uni­fy all their data in order to gain the most val­ue out of it, and high­lights find­ings from Adobe’s 2019 Dig­i­tal Trends report.

Customer Experience

At Advertising Week 2019, the Spotlight is on AdTech

Toc­cara Bak­er talks on Adver­tis­ing Week Europe, where she joined experts from all sides of the adver­tis­ing land­scape to dis­cuss the busi­ness trends and issues that are shap­ing today’s indus­try. Par­tic­u­lar­ly how AdTech fits into the over­all MarTech pic­ture, based on expe­ri­ence help­ing hun­dreds of clients in the EMEA region use tech­nol­o­gy to bring more strat­e­gy to their paid media spend.

Advertising

Adobe Awarded Bing Technology Partner of the Year: Advertising Cloud Customers the Real Winners

To cel­e­brate their ongo­ing part­ner­ship, Bing has recog­nised Adobe as ‘EMEA Tech­nol­o­gy Part­ner of the Year’.

Customer Success