Context is everything, especially when trying to make sense of people’s activity across so many channels. It’s time to kill persona-based marketing and embrace a more progressive approach to personalisation that reflects this reality.
Our first virtual event, Experience Festival, was a huge success with thousands of participants, exploring the role of digital transformation in customer experience management.
As part of Adobe’s Experience Festival event, Axel Schaefer discussed customer intelligence, and the reasons why some brands are holding themselves back from fully leveraging the power of analytics.
In order for brands to be successful, they need to combine the art of content with the science of data.
The first-ever virtual conference on Customer Experience Management (CXM), Adobe Experience Festival, will help re-shape the conversations the industry is having about how to make your organisation more experience-driven.
Breakthrough Innovations in Adobe Marketing Cloud Help Marketers Excel in Customer Experience Management
As part of Marketing Nation at Adobe Summit 2019, we are introducing multiple new cutting-edge capabilities in Adobe Marketing Cloud, helping marketers design and deliver transformative experiences to both the businesses and consumers.
Stitching data sources for a real-time customer profile helped this team inside Adobe deliver a better customer experience.
Today marks the beginning of Adobe Summit 2019, the world’s largest conference focused on customer experience management.
Human Marketing advocates that marketers address their messages to people as human beings, with broader interests and personalities, rather than the neat and homogenous target groups we often speak of. Bridget questions whether we are getting so caught up in technology and data that we are losing sight of who our customers are.
Join Adobe on 3rd and 4th April for its first ever Experience Festival to hear from some of Europe’s most innovative large companies, including Allianz, Douglas, Club Med, Royal Bank of Scotland, and Microsoft, on how to do more with your data and become an experience-driven business.
Paul Robson explains why brands need to unify all their data in order to gain the most value out of it, and highlights findings from Adobe’s 2019 Digital Trends report.
Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the business trends and issues that are shaping today’s industry. Particularly how AdTech fits into the overall MarTech picture, based on experience helping hundreds of clients in the EMEA region use technology to bring more strategy to their paid media spend.
To celebrate their ongoing partnership, Bing has recognised Adobe as ‘EMEA Technology Partner of the Year’.