Customer Experience Management

Adobe is unveil­ing Intel­li­gent Ser­vices today, pow­ered by Adobe Sen­sei. It is built on Adobe Expe­ri­ence Plat­form, allow­ing us to sup­port organ­i­sa­tions that lack IT resources to enable AI.

While it may seem like there’s no such thing as “busi­ness-as-usu­al” in this cli­mate, there are ways for retail­ers to adjust their oper­a­tions, keep cus­tomers and employ­ees hap­py and per­haps set the stage for a new way of work­ing.

After COVID-19, we will be in a dif­fer­ent world. Busi­ness­es that have served com­mu­ni­ties and cus­tomers when they most need­ed it will be the sur­vivors.

Embrac­ing the pow­er of ana­lyt­ics to cre­ate incred­i­ble cus­tomer expe­ri­ences.

Der Expe­ri­ence Plat­form Query Ser­vice und der Data Sci­ence Work­space, sind jet­zt live in der Adobe Expe­ri­ence Plat­form ver­füg­bar. So kön­nen Marken for­t­an erweit­erte Analy­sen in Echtzeit durch­führen, das Kun­den­ver­hal­ten voll­ständig ver­ste­hen und beein­druck­ende dig­i­tale Erleb­nisse liefern.

Mit ABM Essen­tials für Mar­ke­to Engage haben wir eine Lösung entwick­elt, mit der B2B-Mar­ket­ingspezial­is­ten ihren Kun­den Account-based Expe­ri­ences an jedem Toch­point der Cus­tomer Jour­ney anbi­eten kön­nen. Wir stellen 5 Schlüs­sel­funk­tio­nen vor.

New Trig­gered Jour­neys capa­bil­i­ty advances Cus­tomer Expe­ri­ence Man­age­ment (CXM) for mar­keters.

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While advances in AI have pro­vid­ed iso­lat­ed sig­nals and nov­el insights, it has yet to pow­er real deci­sion-mak­ing that improves every cus­tomer expe­ri­ence with a brand—until now.

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Join experts from Adobe and lead­ing brands for inspir­ing dis­cus­sions at Adobe Sum­mit EMEA about how your mar­ket­ing and IT organ­i­sa­tions can build and man­age expe­ri­ences for greater con­tent veloc­i­ty and cus­tomer engage­ment.

Wir sind in der let­zten Woche vor dem Adobe Sum­mit EMEA. Gemein­sam mit 5 Experten stim­men wir uns inhaltlich und men­tal auf Europas größte Dig­i­tal Expe­ri­ence Con­fer­ence ein.

Brands are look­ing to bring their adver­tis­ing in-house because this is where that IP lies. The log­ic of this trend is sound, at least in the­o­ry. But the real­i­ty is that adver­tis­ing man­age­ment is a seri­ous under­tak­ing, and the tran­si­tion to agency inde­pen­dence is far from sim­ple.

Rund 13.000 Marketing‑, Kreativ- und IT-Experten aus aller Welt sind sich einig: Der ein­heitliche und trans­par­ente Umgang mit Dat­en genießt 2019 Top-Pri­or­ität, damit das Kun­den­er­leb­nis auch in Zukun­ft weit­er verbessert wer­den kann.