Customer Experience Management

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At Adobe, we’re not shy in say­ing we are cus­tomer obsessed. It’s not com­mon to use a word like ‘obsessed’ at work and have it sit com­fort­ably, but we think it’s brave – and accu­rate – read more to find out why.

Six tips for finan­cial ser­vices firms to take their learn­ings about dig­i­tal adop­tion and trans­for­ma­tion, and use them to shape the future of finan­cial services.

Deliv­ery is now about more than get­ting a pur­chase to a cus­tomer. Deliv­ery is a pur­chase and it often mat­ters more to the cus­tomer than the price of the item they’re buying.

Adobe is unveil­ing Intel­li­gent Ser­vices today, pow­ered by Adobe Sen­sei. It is built on Adobe Expe­ri­ence Plat­form, allow­ing us to sup­port organ­i­sa­tions that lack IT resources to enable AI. 

While it may seem like there’s no such thing as “busi­ness-as-usu­al” in this cli­mate, there are ways for retail­ers to adjust their oper­a­tions, keep cus­tomers and employ­ees hap­py and per­haps set the stage for a new way of working.

After COVID-19, we will be in a dif­fer­ent world. Busi­ness­es that have served com­mu­ni­ties and cus­tomers when they most need­ed it will be the survivors. 

Embrac­ing the pow­er of ana­lyt­ics to cre­ate incred­i­ble cus­tomer experiences.

Der Expe­ri­ence Plat­form Query Ser­vice und der Data Sci­ence Work­space, sind jet­zt live in der Adobe Expe­ri­ence Plat­form ver­füg­bar. So kön­nen Marken for­t­an erweit­erte Analy­sen in Echtzeit durch­führen, das Kun­den­ver­hal­ten voll­ständig ver­ste­hen und beein­druck­ende dig­i­tale Erleb­nisse liefern.

Mit ABM Essen­tials für Mar­ke­to Engage haben wir eine Lösung entwick­elt, mit der B2B-Mar­ket­ingspezial­is­ten ihren Kun­den Account-based Expe­ri­ences an jedem Toch­point der Cus­tomer Jour­ney anbi­eten kön­nen. Wir stellen 5 Schlüs­sel­funk­tio­nen vor.

New Trig­gered Jour­neys capa­bil­i­ty advances Cus­tomer Expe­ri­ence Man­age­ment (CXM) for marketers.

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While advances in AI have pro­vid­ed iso­lat­ed sig­nals and nov­el insights, it has yet to pow­er real deci­sion-mak­ing that improves every cus­tomer expe­ri­ence with a brand—until now.