Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

data analytics

Connect

The Three Customer Intelligence Barriers Holding Brands Back

It’s the com­pa­nies that deliv­er great expe­ri­ences time and time again that see cus­tomers con­sis­tent­ly com­ing back for more. But amaz­ing expe­ri­ences don’t hap­pen eas­i­ly, the dri­ving force behind this is under­pinned by a cul­ture of data, where insights pro­vide invalu­able cus­tomer intel­li­gence.

Analytics

Three Hallmarks of a Successful Marketing Experiment

Cor­re­lat­ed met­rics don’t always indi­cate causal­i­ty. That’s where exper­i­ments come into play.

Digital Marketing

What Are the Metrics That Matter?

Feel­ing over­whelmed by data over­load? Fol­low these steps to find out which met­rics real­ly mat­ter to your brand.

Advertising

How to Target People—Not Devices

If we want our mes­sages to res­onate with con­sumers, we need to tai­lor them to that unique audi­ence segment—their demo­graph­ic, buy­ing habits, inter­ests, and place in the sales funnel—not the phone, tablet, or com­put­er they’re using

Why Online Ads Are Worth the Investment

Are brands get­ting the results they want from dig­i­tal ads? As dig­i­tal mar­ket­ing con­tin­ues to become a top pri­or­i­ty for com­pa­nies in their efforts to reach cus­tomers wher­ev­er they are, return on invest­ment (ROI) remains