Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

data analytics


The Three Customer Intelligence Barriers Holding Brands Back

It’s the com­pa­nies that deliv­er great expe­ri­ences time and time again that see cus­tomers con­sis­tent­ly com­ing back for more. But amaz­ing expe­ri­ences don’t hap­pen eas­i­ly, the dri­ving force behind this is under­pinned by a cul­ture of data, where insights pro­vide invalu­able cus­tomer intel­li­gence.


Three Hallmarks of a Successful Marketing Experiment

Cor­re­lat­ed met­rics don’t always indi­cate causal­i­ty. That’s where exper­i­ments come into play.

Digital Marketing

What Are the Metrics That Matter?

Feel­ing over­whelmed by data over­load? Fol­low these steps to find out which met­rics real­ly mat­ter to your brand.


How to Target People—Not Devices

If we want our mes­sages to res­onate with con­sumers, we need to tai­lor them to that unique audi­ence segment—their demo­graph­ic, buy­ing habits, inter­ests, and place in the sales funnel—not the phone, tablet, or com­put­er they’re using

Why Online Ads Are Worth the Investment

Are brands get­ting the results they want from dig­i­tal ads? As dig­i­tal mar­ket­ing con­tin­ues to become a top pri­or­i­ty for com­pa­nies in their efforts to reach cus­tomers wher­ev­er they are, return on invest­ment (ROI) remains