As part of Adobe’s Experience Festival event, Axel Schaefer discussed customer intelligence, and the reasons why some brands are holding themselves back from fully leveraging the power of analytics.
Stitching data sources for a real-time customer profile helped this team inside Adobe deliver a better customer experience.
Join Adobe on 3rd and 4th April for its first ever Experience Festival to hear from some of Europe’s most innovative large companies, including Allianz, Douglas, Club Med, Royal Bank of Scotland, and Microsoft, on how to do more with your data and become an experience-driven business.
Paul Robson explains why brands need to unify all their data in order to gain the most value out of it, and highlights findings from Adobe’s 2019 Digital Trends report.
The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefining the relationship between brands and agencies
Learn why GDPR was a turning point for brands with data hoarding and ineffective personalisation.
Learn more about why every brand should consider as AI becomes an integral part of their digital customer experience
A DMP is a powerful tool for your business, but only if you apply it in the right way.
Learn how Adobe Analytics and Adobe Advertising Cloud can help you deliver more adaptable and personalised customer experiences
For customers, creativity and relevance are what count the most
Why banking on better customer experiences always pays dividends
Integrated data, used responsibly, is the key to personalised customer experiences
Top picks for Summit EMEA sessions advertisers and agencies won’t want to miss.
Virgin Atlantic’s data-driven “Voice of the Customer” dashboards ensure personalised, end-to-end experiences