Posts tagged "data"

Digital Marketing and IT: The Moment Has Come To Work Together

Mar­ket­ing inevitably con­tin­ues its meta­mor­pho­sis into dig­i­tal mar­ket­ing and, con­se­quent­ly, adopts new tech­nol­o­gy. Its appli­ca­tion port­fo­lio is fill­ing out, neces­si­tat­ing a larg­er inte­gra­tion to opti­mize its effec­tive­ness. In order to con­tin­ue evolv­ing, dig­i­tal mar­ket­ing needs to be able to count … Read more

If you want a killer customer experience, start with an effective data strategy

Com­pa­nies seem par­a­lyzed faced with the speed and pow­er of dig­i­tal play­ers like Net­flix, Uber, or Airbnb and the horde of start-ups that are help­ing them dis­rupt the busi­ness of long-estab­lished play­ers. Beyond their veloc­i­ty and agili­ty, it is often … Read more

Digital Advertising at Adobe Summit: Data

Adobe Sum­mit is less than 3 weeks away, and the final touch­es are being put to the con­tent for the Dig­i­tal Adver­tis­ing break­out ses­sions. This is the first of four blog posts that take a quick look at what dig­i­tal … Read more