Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

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The Three Biggest Customer Intelligence Barriers Holding Back Brands

As part of Adobe’s Expe­ri­ence Fes­ti­val event, Axel Schae­fer dis­cussed cus­tomer intel­li­gence, and the rea­sons why some brands are hold­ing them­selves back from ful­ly lever­ag­ing the pow­er of ana­lyt­ics.

Customer Experience

With Adobe Experience Platform, Adobe Teams Get To Know Customers

Stitch­ing data sources for a real-time cus­tomer pro­file helped this team inside Adobe deliv­er a bet­ter cus­tomer expe­ri­ence.

News

A Virtual Conference for Digital Inspiration

Join Adobe on 3rd and 4th April for its first ever Expe­ri­ence Fes­ti­val to hear from some of Europe’s most inno­v­a­tive large com­pa­nies, includ­ing Allianz, Dou­glas, Club Med, Roy­al Bank of Scot­land, and Microsoft, on how to do more with your data and become an expe­ri­ence-dri­ven busi­ness.

Customer Experience

Data is Everyone’s Domain, and Everyone’s Responsibility

Paul Rob­son explains why brands need to uni­fy all their data in order to gain the most val­ue out of it, and high­lights find­ings from Adobe’s 2019 Dig­i­tal Trends report.

Customer Experience

To in-house or not? How brands are taking back control and how the role of agencies is evolving

The pro­lif­er­a­tion of adver­tis­ing chan­nels, the explo­sion of con­tent and the shift towards data-based adver­tis­ing strate­gies are redefin­ing the rela­tion­ship between brands and agen­cies

Advertising

Why brands must dig deep into their data for greater personalisation

Learn why GDPR was a turn­ing point for brands with data hoard­ing and inef­fec­tive per­son­al­i­sa­tion.

Analytics

Why AI holds the key to relevance and personalisation

Learn more about why every brand should con­sid­er as AI becomes an inte­gral part of their dig­i­tal cus­tomer expe­ri­ence

Customer Experience

How to get more value from your Data Management Platform

A DMP is a pow­er­ful tool for your busi­ness, but only if you apply it in the right way.

Analytics

How to turn customer data into customer intelligence

Learn how Adobe Ana­lyt­ics and Adobe Adver­tis­ing Cloud can help you deliv­er more adapt­able and per­son­alised cus­tomer expe­ri­ences

Customer Experience

How AI is turning data into value

For cus­tomers, cre­ativ­i­ty and rel­e­vance are what count the most

Digital Marketing

Four trends every financial marketer needs to know

Why bank­ing on bet­ter cus­tomer expe­ri­ences always pays div­i­dends

Customer Experience

Using Personalisation to Deliver Greatest Value

Inte­grat­ed data, used respon­si­bly, is the key to per­son­alised cus­tomer expe­ri­ences

Customer Experience

My Top Picks for the Advertising Track at Adobe Summit EMEA

Top picks for Sum­mit EMEA ses­sions adver­tis­ers and agen­cies won’t want to miss.

Advertising

Virgin Atlantic: Using Data to Optimise Customer Experience

Vir­gin Atlantic’s data-dri­ven “Voice of the Cus­tomer” dash­boards ensure per­son­alised, end-to-end expe­ri­ences

Customer Experience