Why your business needs to be an experience business

At a Glance: Adobe’s 2018 Digital Trends Survey

Our Top Three Takeaways from Adobe’s Digital Trends Report



My Top Picks for the Advertising Track at Adobe Summit EMEA

Top picks for Summit EMEA sessions advertisers and agencies won’t want to miss.

Virgin Atlantic: Using Data to Optimise Customer Experience

Virgin Atlantic’s data-driven “Voice of the Customer” dashboards ensure personalised, end-to-end experiences
Customer Experience

Key Takeaways from Ad Week Europe 2018

Data-enabled ad experiences are key, but brands must show respect, too. Here are our key takeaways from Ad Week Europe 2018

Auchan:Direct Combines Personal Service and Digital Convenience

Auchan Direct uses Adobe’s Experience Cloud to personalise customer experience and streamline internal procedures.
Customer Experience

Greater Transparency in Programmatic Advertising

Ad serving, targeting, data, supply-side platforms, ad verification, brand safety: Today, a wide variety of technical platforms are nee...

Digital Marketing and IT: The Moment Has Come To Work Together

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If you want a killer customer experience, start with an effective data strategy

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Digital Advertising at Adobe Summit: Data

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