Marketing inevitably continues its metamorphosis into digital marketing and, consequently, adopts new technology. Its application portfolio is filling out, necessitating a larger integration to optimize its effectiveness. In order to continue evolving, digital marketing needs to be able to count … Read more
Posts tagged "data"
Companies seem paralyzed faced with the speed and power of digital players like Netflix, Uber, or Airbnb and the horde of start-ups that are helping them disrupt the business of long-established players. Beyond their velocity and agility, it is often … Read more