Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

data

Connect

Key Takeaways from Ad Week Europe 2018

Data-enabled ad expe­ri­ences are key, but brands must show respect, too. Here are our key take­aways from Ad Week Europe 2018

Advertising

Auchan:Direct Combines Personal Service and Digital Convenience

Auchan Direct uses Adobe’s Expe­ri­ence Cloud to per­son­alise cus­tomer expe­ri­ence and stream­line inter­nal pro­ce­dures.

Customer Experience

Greater Transparency in Programmatic Advertising

Ad serv­ing, tar­get­ing, data, sup­ply-side plat­forms, ad ver­i­fi­ca­tion, brand safe­ty: Today, a wide vari­ety of tech­ni­cal plat­forms are need­ed to ensure pro­gram­mat­ic

Digital Marketing and IT: The Moment Has Come To Work Together

Click here to read this article.

If you want a killer customer experience, start with an effective data strategy

Click here to read this article.

Digital Advertising at Adobe Summit: Data

Click here to read this article.