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Key Takeaways from Ad Week Europe 2018

Data-enabled ad expe­ri­ences are key, but brands must show respect, too. Here are our key take­aways from Ad Week Europe 2018


Auchan:Direct Combines Personal Service and Digital Convenience

Auchan Direct uses Adobe’s Expe­ri­ence Cloud to per­son­alise cus­tomer expe­ri­ence and stream­line inter­nal pro­ce­dures.

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Ad serv­ing, tar­get­ing, data, sup­ply-side plat­forms, ad ver­i­fi­ca­tion, brand safe­ty: Today, a wide vari­ety of tech­ni­cal plat­forms are need­ed to ensure pro­gram­mat­ic

Digital Marketing and IT: The Moment Has Come To Work Together

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If you want a killer customer experience, start with an effective data strategy

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Digital Advertising at Adobe Summit: Data

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