Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Digital Advertising

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In-house Advertising: How to Make the Shift Like a Pro

Brands are look­ing to bring their adver­tis­ing in-house because this is where that IP lies. The log­ic of this trend is sound, at least in the­o­ry. But the real­i­ty is that adver­tis­ing man­age­ment is a seri­ous under­tak­ing, and the tran­si­tion to agency inde­pen­dence is far from sim­ple.

Advertising

It’s time to put the transparency back in your ad spend

How Adobe are shap­ing a new dig­i­tal adver­tis­ing ecosys­tem

Advertising

Three ways marketing automation is making brands more creative

In order to take advan­tage of new tech­nolo­gies such as AI and automa­tion, brands also need a cul­ture and data man­age­ment to match

Digital Marketing

Adobe Analytics Introduces Attribution IQ

Tap­ping the pow­er of data to fuel mar­ket­ing cre­ativ­i­ty

News

Five Questions that Help Reduce Programmatic Complexity

Five points to help you take con­trol of your pro­gram­mat­ic dig­i­tal mar­ket­ing exe­cu­tion.

Advertising

Adobe Experience Manager 6.4: Defining the Next Wave of Content Driven Experiences

Top tips for great con­tent, and smart inno­va­tions mak­ing Adobe Expe­ri­ence Man­ag­er even bet­ter.

Digital Marketing

Adobe Summit in London: Jetzt anmelden

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176% mehr Postings durch Facebook-Chronik

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