Posts tagged "digital marketing"

Optimising FSI Customer Experiences, Part 2: Content Velocity

Dig­i­tal mar­ket­ing has nev­er been eas­i­er in some ways, or more dif­fi­cult in oth­ers. Even as data gives us more pow­er to iden­ti­fy each cus­tomer and deter­mine what they want, con­sumers expect per­son­alised, rel­e­vant expe­ri­ences, and they expect those expe­ri­ences … Read more

Optimising FSI Customer Experiences, Part 1: Data

When Adobe and Econ­sul­tan­cy asked exec­u­tives in the finan­cial ser­vices indus­try (FSI) how they plan to dif­fer­en­ti­ate them­selves in 2017, the num­ber-one answer was cus­tomer expe­ri­ence. The major­i­ty of these execs cite tar­get­ing and per­son­al­i­sa­tion as the top pri­or­i­ty for … Read more

Digital Marketing and IT: The Moment Has Come To Work Together

Mar­ket­ing inevitably con­tin­ues its meta­mor­pho­sis into dig­i­tal mar­ket­ing and, con­se­quent­ly, adopts new tech­nol­o­gy. Its appli­ca­tion port­fo­lio is fill­ing out, neces­si­tat­ing a larg­er inte­gra­tion to opti­mize its effec­tive­ness. In order to con­tin­ue evolv­ing, dig­i­tal mar­ket­ing needs to be able to count … Read more

Adobe Summit EMEA 2017: Know Before You Go

After weeks of wait­ing it’s final­ly upon us and we have some great things planned for you! We’ve got some incred­i­ble speak­ers, ses­sions and net­work­ing oppor­tu­ni­ties, and it’s big­ger and bet­ter than ever before. With dig­i­tal mar­ket­ing best prac­tices, inspi­ra­tional … Read more

Improving the Telco Customer Journey – Raising Awareness

The pro­gres­sion of steps a cus­tomer goes through when con­sid­er­ing, pur­chas­ing, using, and main­tain­ing loy­al­ty to a prod­uct or ser­vice begins with aware­ness. Yet pro­mot­ing dig­i­tal vis­i­bil­i­ty in the face of com­pet­i­tive pres­sure has tra­di­tion­al­ly been chal­leng­ing for the Tel­co … Read more

2016 Marketing Predictions

The mar­ket­ing indus­try is going through a mas­sive trans­for­ma­tion with tech­nol­o­gy chang­ing the game as we know it. Here’s my round-up of the biggest mar­ket­ing trends set to define 2016: It’s all about expe­ri­ences Mar­ket­ing in 2016 is all about expe­ri­ence. In … Read more

Operating in a true digital marketing world

With near­ly 2000 del­e­gates attend­ing, one of the high­est attend­ed tracks at this years Adobe Sum­mit was the Dig­i­tal Mar­ket­ing Oper­a­tions (DMO) Track. Why was it so pop­u­lar? Well the track was curat­ed so del­e­gates attend­ing Sum­mit could learn how … Read more

The evolution of the Paid Search Marketer

In today’s post, I thought it would be inter­est­ing to dis­cuss how the func­tion of paid search mar­ket­ing has evolved and changed since its begin­nings in 2000. Nowa­days, paid search is the biggest rev­enue dri­ver for most search engines, and … Read more

Personalisation in 2015: What does it mean to you?

On the 31st March, I had the plea­sure of co-chair­ing a break­fast round­table dis­cus­sion on per­son­al­i­sa­tion, host­ed by Adobe and our part­ner DBi at the Char­lotte Street Hotel in Lon­don. Atten­dees includ­ed senior mar­keters from a great cross-sec­­tion of major … Read more

Digital Trends Breakfast Copenhagen

At the end of last month I host­ed an Adobe Dig­i­tal Trends Brief­ing for dig­i­tal mar­keters in Copen­hagen. We had a great turnout on the day and many peo­ple stayed to have lunch and net­work after the pre­sen­ta­tions. Franck Attia, … Read more