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With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.…
Blog Archives
Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud
Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured…
Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference
With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers…
Tagged with: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe media optimizer, Adobe SiteCatalyst, Adobe Social, Adobe Summit, Adobe Test&Target, digital marketing
Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management
Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management
Customer Experience and Content Marketing Top 2014 Digital Trends
Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report…
UK Marketers in Need of #MarketingTherapy
At a roundtable discussion earlier this week, hosted by Kristin Brewe from the IAB and attended by industry experts, we explored new research* into what’s keeping 500 senior UK marketers awake at night. It revealed marketers are suffering from a…
Tagged with: adobe digital marketing, adobe uk, Bijan Bedroud, capgemini, digital marketing, IAB, John Mellor, MarketingTherapy
Posted in Analytics, Digital Marketing, Social Marketing, Testing & Targeting
Posted in Analytics, Digital Marketing, Social Marketing, Testing & Targeting
Adobe & Neolane: Under the Hood
When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research analyst Ian Michaels wrote, “… it’s really what’s under the hood that counts, and Adobe just bought a Ferrari.” This week, we finally brought our Ferrari home. Welcome Neolane!…
Tagged with: Adobe, Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe media optimizer, Adobe Social, Adobe Test&Target, digital marketing, Neolane
Posted in Digital Marketing
Posted in Digital Marketing
The Royal Baby: Predictions from the Twittersphere
With only days (or hours) to go until the royal birth, we wondered if social media could predict the gender of the royal baby and their name. Using Adobe Social we pulled Twitter data from the last thirty days in…
#Hashtags, hashtags everywhere!
In 2007, Chris Messina could never have predicted his little hashtag idea would spread like wildfire from Twitter, to Instagram, tumblr, Pinterest and now Facebook. In an announcement last night Facebook said “…hashtags will be clickable on Facebook… allow you…
Are we nearly there yet? The journey from Content Management to Customer Experience Management
I feel your pain, fellow marketers, for I have just spent a weekend battling holiday traffic to get to the beach hearing the inevitable question “Are we nearly there yet?” from the back of the car every few minutes. The…
Marketing Minutes with Ajaz Ahmed, AKQA
In the first of our Marketing Minutes video series, we talk to AKQA’s founder and CEO, Ajaz Ahmed, on advice for brands in the digital age:
Tagged with: Ajaz Ahmed, AKQA, branding, digital marketing, Marketing Minutes
Posted in Digital Marketing
Posted in Digital Marketing
