Sarah Pennells
Financial Services and Smarter Marketing
Are consumers getting turned off by video advertising?
Jamie Brighton
AI in Marketing: Long Live the Customer Experience Revolution
Embrace AI and ML to enhance the vital customer relationships that ensure brand loyalty.
Maria Mihajlovic
Using Customer Insights for the Greatest Impact
Bupa UK uses Adobe Experience Cloud to enhance experiences through a data-driven understanding of customer journeys.
Digital Europe
Ten things you need to know — 22/12/17
Only the second edition of Ten Things You Need To Know and already we’re slacking off for Christmas. Scandalous. Then again, most of ...
Nick Reid
Why You Should Adopt a Consolidated Media Buying Approach
Are you old enough to remember standing up and crossing the room to switch television channels? Or when you could count the number of c...
Michael Plimsoll
Optimising FSI Customer Experiences, Part 5: Testing, Learning, and Improving
Digital transformation in the financial services industry (FSI) is not an “either/or” proposition. It’s an ongoing journey of con...
Michael Plimsoll
Optimising FSI Customer Experiences, Part 3: Machine Learning
Today’s customers are hyperconnected. They expect seamless journeys across every digital and physical touchpoint, tailored around the...
Michael Plimsoll
Optimising FSI Customer Experiences, Part 2: Content Velocity
Digital marketing has never been easier in some ways, or more difficult in others. Even as data gives us more power to identify each cu...
Eric Debray
Digital Marketing and IT: The Moment Has Come To Work Together
Click here to read this article.
Chris Jenkins
Improving the Telco Customer Journey – Raising Awareness
Click here to read this article.