Posts tagged "digital marketing"

Personalisation in 2015: What does it mean to you?

On the 31st March, I had the plea­sure of co-chair­ing a break­fast round­table dis­cus­sion on per­son­al­i­sa­tion, host­ed by Adobe and our part­ner DBi at the Char­lotte Street Hotel in Lon­don. Atten­dees includ­ed senior mar­keters from a great cross-sec­­tion of major … Read more

Digital Trends Breakfast Copenhagen

At the end of last month I host­ed an Adobe Dig­i­tal Trends Brief­ing for dig­i­tal mar­keters in Copen­hagen. We had a great turnout on the day and many peo­ple stayed to have lunch and net­work after the pre­sen­ta­tions. Franck Attia, … Read more

Michael Acton Smith Speaking at Adobe Summit

Mind Can­dy is ‘an enter­tain­ment com­pa­ny that cre­ates mag­i­cal brands with a dig­i­tal heart’ and are the cre­ators of Furi, Pop­pet, Luvli, Kat­suma, Diav­lo and Zom­mer (also known as Moshi Mon­sters). The man behind these huge­ly pop­u­lar pet mon­sters — … Read more

Amber Atherton Speaking At Adobe Summit EMEA

With only a few weeks till Adobe Sum­mit, we’ve been catch­ing up with our speak­ers to find out what makes them tick, who inspires them, and what they’ll cov­er when they take to the stage in Lon­don on May 14–15. … Read more

Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

Adobe is a com­pa­ny rich with strate­gic part­ner­ships across both our Dig­i­tal Media and Dig­i­tal Mar­ket­ing busi­ness­es. And, because of our deep invest­ment in Adobe’s part­ner ecosys­tem and the joint mis­sion we all share for cus­tomers, we are always hon­oured … Read more

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

With just two months left before Europe’s largest dig­i­tal mar­ket­ing con­fer­ence hits Lon­don, we’ve decid­ed to extend the Ear­­ly-Bird Reg­is­tra­tion dis­count to Adobe Sum­mit EMEA 2014 (May 14–15 at ICC ExCel) for anoth­er two weeks! Now until March 14, mar­keters … Read more

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Dig­i­tal Trends Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, high­lights the key dig­i­tal trends, chal­lenges and oppor­tu­ni­ties that mar­keters need to be aware of dur­ing 2014–covering top­ics rang­ing from cus­tomer expe­ri­ence and mobile to cross-chan­nel mar­ket­ing and email. This report … Read more

UK Marketers in Need of #MarketingTherapy

At a round­table dis­cus­sion ear­li­er this week, host­ed by Kristin Brewe from the IAB and attend­ed by indus­try experts, we explored new research* into what’s keep­ing 500 senior UK mar­keters awake at night. It revealed mar­keters are suf­fer­ing from a … Read more

Adobe & Neolane: Under the Hood

When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research ana­lyst Ian Michaels wrote, “… it’s real­ly what’s under the hood that counts, and Adobe just bought a Fer­rari.” This week, we final­ly brought our Fer­rari home. Wel­come Neolane! … Read more

The Royal Baby: Predictions from the Twittersphere

With only days (or hours) to go until the roy­al birth, we won­dered if social media could pre­dict the gen­der of the roy­al baby and their name. Using Adobe Social we pulled Twit­ter data from the last thir­ty days in … Read more