Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

Digital Transformation

Connect

How Sanofi France uses Adobe to Quickly Bring Life-Saving Therapies to Market

How Sanofi France is using Adobe Experience Cloud to help bring life-saving new therapies to market faster
Customer Success

Banks must plot a digital route to regaining relevance

Innovative fintechs and digital disruptors are a looming threat to financial services
Technology

To in-house or not? How brands are taking back control and how the role of agencies is evolving

The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefin...
Advertising

Why a subscription mindset is the future

Why a subscription model is key to reaching a digital audience
Customer Experience

How To use Digital Transformation to Answer Customer Questions

Three questions to help you conquer digital transformation
Customer Experience

Welcome to Adobe Summit 2018! Make “Experience” Your Business—It’s Good for Business

Three experience business mantras to keep in mind
News

Five Resolutions for Digital Transformation Executives

Want to know how to transform your digital enterprise? Think about drawing a horse, and begin with simple shapes.

Digital Transformation and Customer-Driven Marketing

Click here to read this article.

Rising Expectations in the Financial Services Industry

Click here to read this article.

Customer Experience and Digital Transformation—Taking a Bigger Role in B2B Strategy

Click here to read this article.

Transparency and Resilience on the Road to Digital Transformation

Click here to read this article.

Transformative Strategies for Compelling Experiences: The Marketing Operations Track at Adobe Summit

Click here to read this article.

Better Experiences, Driven by Data: The Top 2017 Trends in Financial Services and Insurance

Click here to read this article.

Customer experience in retail | Old battleground, new battle

Click here to read this article.