Posts tagged "dmexco"

Cross-Channel Marketing Best Practices

What other industries can learn from the retail market The retail sector has been subject to a huge change in recent years. It has long been insufficient to only address customers online or in retail stores. Consumers today are out … Read more

Marketing of Things

From Customer Relationship Management (CRM) to Product Relationship Marketing (PRM) The term “Internet of Things” (IoT) marks a new era in marketing and in communications specifically. Laptops and PCs are increasingly being replaced or supplemented by connected devices. Today there … Read more

Dmexco 2015: Thoughts on The Digital Evolution Within Companies

There has been a real realisation that decisions around the digital are first and foremost business choices, which engage a company and cannot be limited to purely technological choices. Read more

Adobe at dmexco – Highlights

Find out what are the main highlights from Adobe at dmexco 2015. Read more

Customer Experience is Team Play

In the digital age, customer experience has become a key focus of corporate strategy. European companies need to remove their data silos. The digital age is the age of the empowered customer: Never before have customers had such a high degree … Read more

dmexco 2015: Building the Bridge Between the Customer and the Brand

Adobe is pleased to be an official partner of the 2015 Digital Marketing and Exposition Conference (dmexco) in Cologne. dmexco’s theme of “Bridging worlds” aligns well with what we’re seeing at Adobe. The current atmosphere of marketing innovation and reinvention involves … Read more

Is Customer Experience the New Brand?

The onset of digital and subsequent transformation of marketing has been on a clear path for quite some time, and the opportunity this transformation presents to marketers simply cannot be missed. The multiple channels now open to reaching consumers at … Read more

dmexco 2015: Marketing in the Eye of the Tornado

Rest in peace, classic marketing: In times in which the digital and economy spheres are merging unchecked into a new Digiconomy, the traditional marketing processes are no longer working as they used to. The progressing digitalization of our everyday lives … Read more

Digital Transformation Needs Marketing & IT to Align

Recommendations for successful marketing transformation The perception of international technology corporations shows again and again that Germany is often more hesitant than the rest of the world in implementing digital innovations. This is also reflected in the field of marketing. … Read more