Posts tagged "Econsultancy" Highlights – The Evolving Market Drives the CMO to CEO Journey

Mar­keters know that the world of con­sumers is con­tin­u­al­ly evolv­ing with new tech­nolo­gies ever lead­ing the charge. Last week’s exclu­sive con­tent on touched on sev­er­al of the chal­lenges mar­keters face in this evolv­ing mar­ket. From the role and pur­pose … Read more

Straight from the Source: 2014 Digital Marketing Trends as Told by Marketers

In the past few years, the mar­ket­ing indus­try has mor­phed into a dig­i­tal steam engine, charg­ing mar­keters through unchart­ed ter­ri­to­ries across social media, web con­tent, media opti­miza­tion and more. But mar­keters haven’t felt com­fort­able with this pow­er­ful inno­va­tion. How would … Read more

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Dig­i­tal Trends Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, high­lights the key dig­i­tal trends, chal­lenges and oppor­tu­ni­ties that mar­keters need to be aware of dur­ing 2014–covering top­ics rang­ing from cus­tomer expe­ri­ence and mobile to cross-chan­nel mar­ket­ing and email. This report … Read more

[Infographic] Optimising Paid Media

Our lat­est Quar­ter­ly Dig­i­tal Intel­li­gence Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, focus­es on media optim­si­a­tion and how com­pa­nies can ensure the most effec­tive use of their bud­gets to meet busi­ness goals. We found that only a fifth of com­pa­nies are car­ry­ing … Read more

Digital marketers, what are you using social media for?

We want­ed to know – what are you using social media for in your dig­i­tal mar­ket­ing? So, we asked: #twit­poll What are you using twit­ter for as a dig­i­tal mar­keter: A) Brand aware­nessB) Lead gen­er­a­tionC) Cus­tomer ser­viceD) Dri­ving sales — … Read more

[INFOGRAPHIC] 27% of marketers say that managing websites is hell

We worked with Econ­sul­tan­cy to sur­vey more than 1,000 busi­ness pro­fes­sion­als (includ­ing mar­ket­ing, web devel­op­ment and oth­er busi­ness depart­ments) across the globe on the top­ic of web con­tent man­age­ment (WCM), and found that 27% say man­ag­ing web­sites is hell! Do … Read more