Posts tagged "facebook advertising"

Refresh for Facebook’s Right Hand Side Ads

What is the objec­tive of this cam­paign?’ should be where every Face­book adver­tis­er should begin. This has been the core ques­tion that has fuelled Face­book in its sim­pli­fi­ca­tion process of their ad for­mat offer­ing since they announced it back in … Read more

Tapping into the world of Facebook Lookalike Audiences

Face­book looka­like audi­ences have proven to be a very effi­cient way to get addi­tion­al vol­ume for your Face­book cam­paigns, while mak­ing sure that you are tar­get­ing audi­ences which are sim­i­lar to your exist­ing user base. Intro­duced in March 2013, Cus­tom … Read more

Using Facebook Custom Audiences to find the right audience

Used by over 90% of busi­ness­es, there is no doubt that email is still one of the most pop­u­lar chan­nels with mar­keters. That said, as social net­works, instant mes­sag­ing and in app push noti­fi­ca­tions become more impor­tant, the increas­ing amount … Read more

Work your Digital Advertising with the Power of Data

Us Yes­ter­day we took a dig­i­tal adver­tis­ing trip on the #Dig­i­talJour­ney with our Adobe Media Opti­miz­er break­fast in Lon­don. Our very own Jonathan Bee­ston, Ryan Price and Rus­sell Smith pro­vid­ed insight into how mar­keters can use their data to make … Read more

Facebook Ads: Top 5 creative ways to achieve higher CTR

The pres­ence of peo­ple, choice of back­ground colours and even prod­uct angling all con­tribute to the effec­tive­ness of your Face­book ads, accord­ing to our lat­est research. We analysed over 1,700 Face­book ad images used by adver­tis­ers from across Europe, the … Read more