With the 2020 global pandemic, the world has hit reset. The new normal requires financial services to accelerate a digital transformation that otherwise might have taken years.
Consumers expect convenient, tailored services and messages. But traditional financial institutions continue to lean on cold email blasts, clickable banners, and blanket offerings. These aren’t the foundations for real, enduring relationships — not when those they’re reaching are becoming increasingly savvy toward marketing tactics and are wary of how marketers use their data.
Innovative fintechs and digital disruptors are a looming threat to financial services
Why banking on better customer experiences always pays dividends
Integrated data, used responsibly, is the key to personalised customer experiences
Customer data and content are both crucial, as is machine learning to deliver that content at scale, at the right time and place.
Today’s customers are hyperconnected. They expect seamless journeys across every digital and physical touchpoint, tailored around their individual needs and goals.