Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

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Keine 100 Tage mehr bis Weihnachten!

Wei­h­nacht­en ist die schön­ste Zeit des Jahres – doch damit das Fest gelingt, ist eine Menge Pla­nung im Hin­ter­grund erforder­lich. Das gilt auch für das Wei­h­nachts­geschäft, der wohl läng­sten und kom­plex­esten Kam­pagne des Jahres.

Digital Marketing

Ein Jahr DSGVO: Adobe verkündet DSGVO-Validierung von TrustArc

Die Daten­schutz­grund­verord­nung (DSGVO) feiert ihren ersten Geburt­stag. Zeit, das Jahr Revue passieren zu lassen und einen Blick in die Zukun­ft zu wer­fen.

Digital Marketing

Omni-Channel-Marketing bereitet Probleme? Diese Marken haben den Durchblick

Marken müssen ihren Kun­den nicht nur eine per­son­al­isierte, son­dern auch kon­sis­tente Nutzer­erfahrung über alle ihre Kanälen hin­weg bieten. Daher zahlt es sich aus, die Energie in eine erfol­gre­iche Omnichan­nel-Strate­gie zu steck­en.

Digital Marketing

Adobe Summit EMEA 2019: The Rise of Customer Experience Management

SUMMIT EMEA – the dig­i­tal expe­ri­ence con­fer­ence – will open its doors to over 6,000 of the most inquis­i­tive minds in the mar­ket­ing indus­try from the 15–16 May in Lon­don.

Customer Experience

Adobe Releases New Audio Analytics Capabilities in Adobe Analytics

Your audio suc­cess can now be bench­marked with Audio Ana­lyt­ics by Adobe.

News

Top Picks Across the Marketing Innovations Track at Adobe Summit EMEA

The Mar­ket­ing Inno­va­tions track is all about the future, the wow and the just plain awe­some!

News

Data Overload: Exploring the Opportunities and Challenges at Ad Week Europe

What to look for­ward to from Adobe dur­ing Ad Week Europe 2018

Advertising

Making an Impact with Video

When’s the best time to catch cus­tomers’ atten­tion with your video?

Technology

Why We Must Eliminate ‘Tick-box’ Culture

Qual­i­ty research makes all the dif­fer­ence between poor cam­paigns and suc­cess­ful cus­tomer expe­ri­ences.

Customer Experience

Our Top Three Takeaways from Adobe’s Digital Trends Report

Adobe exec­u­tives high­light three key take­aways from the 2018 Econsultancy/Adobe Dig­i­tal Trends report. Hint: 2018 is all about per­son­alised expe­ri­ence and stream­lined jour­neys.

Customer Experience

Making the Most of Social Media Marketing

When brands get tar­get­ing right, cus­tomers have great expe­ri­ences.

Digital Marketing

Adobe Experience Manager 6.4: Defining the Next Wave of Content Driven Experiences

Top tips for great con­tent, and smart inno­va­tions mak­ing Adobe Expe­ri­ence Man­ag­er even bet­ter.

Digital Marketing

How Can Marketers Meet Their Resource Needs?

Com­pa­nies eager to grow are find­ing it tough to source dig­i­tal tal­ent

Digital Marketing

Greater Transparency in Programmatic Advertising

Ad serv­ing, tar­get­ing, data, sup­ply-side plat­forms, ad ver­i­fi­ca­tion, brand safe­ty: Today, a wide vari­ety of tech­ni­cal plat­forms are need­ed to ensure pro­gram­mat­ic