In recent years, the phrase ‘virtual reality’ (VR) has come back into fashion, and now augmented reality (AR) is a hot topic for many experts. This is a particularly exciting development for the marketing industry. VR and AR have some … Read more
Posts tagged "marketing"
Today is the fifth annual Internet of Things day. IoT day is a worldwide event that brings together industry leaders, consumers, and marketers to discuss the emerging trend of connected devices. With that in mind, here’s a look at some of the … Read more
Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report … Read more
Our own Neil Morgan (@Neil_Morgan_UK) talks to The Guardian Media Network about the changing nature of marketing and why optimisation and personalisation are key: You can hear more from Neil at the Changing Media Summit on 21 & 22 March … Read more