Posts tagged "marketing"

Six examples of AR and VR in marketing practice

In recent years, the phrase ‘vir­tu­al real­i­ty’ (VR) has come back into fash­ion, and now aug­ment­ed real­i­ty (AR) is a hot top­ic for many experts. This is a par­tic­u­lar­ly excit­ing devel­op­ment for the mar­ket­ing indus­try. VR and AR have some … Read more

Top 5 Internet of Things devices

Today is the fifth annu­al Inter­net of Things day. IoT day is a world­wide event that brings togeth­er indus­try lead­ers, con­sumers, and mar­keters to dis­cuss the emerg­ing trend of  con­nect­ed devices. With that in mind, here’s a look at some of the … Read more

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Dig­i­tal Trends Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, high­lights the key dig­i­tal trends, chal­lenges and oppor­tu­ni­ties that mar­keters need to be aware of dur­ing 2014–covering top­ics rang­ing from cus­tomer expe­ri­ence and mobile to cross-chan­nel mar­ket­ing and email. This report … Read more

Neil Morgan on the Changing Nature of Marketing

Our own Neil Mor­gan (@Neil_Morgan_UK) talks to The Guardian Media Net­work about the chang­ing nature of mar­ket­ing and why opti­mi­sa­tion and per­son­al­i­sa­tion are key: You can hear more from Neil at the Chang­ing Media Sum­mit on 21 & 22 March … Read more