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Retailers Share Strategic Priorities and Exciting Prospects in New Report

How are retail brands tack­ling their biggest chal­lenges in 2017? What are their pri­or­i­ties for the year, and what are look­ing for­ward to in the near future? A recent­ly launched report from Econ­sul­tan­cy and Adobe, Dig­i­tal Retail Trends in 2017, … Read more

Bringing Digital and Physical Together: The Mobile Marketing Track at Adobe Summit

To deliv­er com­pelling mobile moments, for­ward-think­ing com­pa­nies need to devel­op “mobile-first” dig­i­tal strate­gies.  The Mobile Mar­ket­ing track at this year’s Adobe Sum­mit EMEA will fea­ture tips, tricks, and best prac­tices for mobile mar­ket­ing from cus­tomers, part­ners, and Adobe experts. Smart­phones … Read more

An Important Reason for Retailers to Focus on Cross-channel Marketing

Retail mar­keters are focus­ing more on cross-chan­nel mar­ket­ing than ever before, espe­cial­ly mobile chan­nels. They are look­ing to opti­mise offers, per­son­alise mes­sag­ing, and pro­vide con­tex­tu­al con­tent through mul­ti­ple chan­nels. There is an impor­tant rea­son for mar­keters to take a cross-chan­nel … Read more