How are retail brands tackling their biggest challenges in 2017? What are their priorities for the year, and what are looking forward to in the near future? A recently launched report from Econsultancy and Adobe, Digital Retail Trends in 2017, … Read more
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To deliver compelling mobile moments, forward-thinking companies need to develop “mobile-first” digital strategies. The Mobile Marketing track at this year’s Adobe Summit EMEA will feature tips, tricks, and best practices for mobile marketing from customers, partners, and Adobe experts. Smartphones … Read more
Retail marketers are focusing more on cross-channel marketing than ever before, especially mobile channels. They are looking to optimise offers, personalise messaging, and provide contextual content through multiple channels. There is an important reason for marketers to take a cross-channel … Read more