Posts tagged "optimisation"

Optimising FSI Customer Experiences, Part 2: Content Velocity

Dig­i­tal mar­ket­ing has nev­er been eas­i­er in some ways, or more dif­fi­cult in oth­ers. Even as data gives us more pow­er to iden­ti­fy each cus­tomer and deter­mine what they want, con­sumers expect per­son­alised, rel­e­vant expe­ri­ences, and they expect those expe­ri­ences … Read more

Optimising FSI Customer Experiences, Part 1: Data

When Adobe and Econ­sul­tan­cy asked exec­u­tives in the finan­cial ser­vices indus­try (FSI) how they plan to dif­fer­en­ti­ate them­selves in 2017, the num­ber-one answer was cus­tomer expe­ri­ence. The major­i­ty of these execs cite tar­get­ing and per­son­al­i­sa­tion as the top pri­or­i­ty for … Read more

Optimising the Customer Experience: Conversion Rate Optimisation Part 2

Opti­mis­ing your cus­tomers’ expe­ri­ences on your website—and your mobile website—is the first step toward cre­at­ing fric­tion­less cus­tomer jour­neys, and mak­ing sure your cus­tomers con­nect per­son­al­ly with your brand. Every time a user bounces from your site, you’ve wast­ed mon­ey. In … Read more

EMEA Optimisation Webinar Series

This year we’ve start­ed run­ning a series of webi­na­rs focused on dig­i­tal opti­mi­sa­tion, and I’ve decid­ed to use the Dig­i­tal Europe blog as a home for the record­ings of these ses­sions. Each time we host a new one I’ll add … Read more

Personalisation Technology: Testing & Optimisation

Last time I began this series on what to look for in per­son­al­i­sa­tion and opti­mi­sa­tion tech­nol­o­gy with my Per­son­al­i­sa­tion Tech­nol­o­gy Man­i­festo. Now I’m going to look at each of the items in the man­i­festo – the tech­nol­o­gy promis­es – and expand … Read more

The Personalisation Technology Manifesto

Tack­ling per­son­al­i­sa­tion is a seri­ous organ­i­sa­tion­al chal­lenge; the nature of the tech­nolo­gies involved and the way they restruc­ture the rela­tion­ship between busi­ness­es and con­sumers neces­si­tates full involve­ment. The com­pa­nies ben­e­fit­ing most from the chang­ing expec­ta­tions of the mar­ket are those … Read more

Personalisation & Optimisation at Adobe Summit EMEA 2015

I can’t quite believe I’m writ­ing this blog post – it seems like only a cou­ple of months ago that we were gear­ing up for the Adobe Sum­mit EMEA 2014 and now we’re already right in the thick of prepa­ra­tion … Read more

Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

The launch of the Adobe EMEA Sum­mit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to high­light one of the real­ly excit­ing per­son­al­i­sa­tion capa­bil­i­ties that we’re mak­ing use of this year – iBea­con. As … Read more

[Infographic] Optimising Paid Media

Our lat­est Quar­ter­ly Dig­i­tal Intel­li­gence Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, focus­es on media optim­si­a­tion and how com­pa­nies can ensure the most effec­tive use of their bud­gets to meet busi­ness goals. We found that only a fifth of com­pa­nies are car­ry­ing … Read more

Targeting and optimisation increases conversion and we have the proof

We asked more than 1,800 dig­i­tal mar­keters about their tar­get­ing and opti­mi­sa­tion strat­e­gy and how it impacts their results. Where mar­keters were using tar­get­ed con­tent they saw an increase in con­ver­sion, but we also found out that 87% of mar­keters … Read more