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Optimising FSI Customer Experiences, Part 5: Testing, Learning, and Improving

Dig­i­tal trans­for­ma­tion in the finan­cial ser­vices indus­try (FSI) is not an “either/or” propo­si­tion. It’s an ongo­ing jour­ney of con­tin­u­al improve­ment and enhance­ment.

Optimising FSI Customer Experiences, Part 3: Machine Learning

Today’s cus­tomers are hyper­con­nect­ed. They expect seam­less jour­neys across every dig­i­tal and phys­i­cal touch­point, tai­lored around their indi­vid­ual needs and goals.

Optimising FSI Customer Experiences, Part 2: Content Velocity

Dig­i­tal mar­ket­ing has nev­er been eas­i­er in some ways, or more dif­fi­cult in oth­ers. Even as data gives us more pow­er to iden­ti­fy each cus­tomer and deter­mine what they want, con­sumers expect per­son­alised, rel­e­vant expe­ri­ences, and

Optimising FSI Customer Experiences, Part 1: Data

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Optimising the Customer Experience: Conversion Rate Optimisation Part 2

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EMEA Optimisation Webinar Series

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Personalisation Technology: Testing & Optimisation

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The Personalisation Technology Manifesto

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Personalisation & Optimisation at Adobe Summit EMEA 2015

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Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

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[Infographic] Optimising Paid Media

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Targeting and optimisation increases conversion and we have the proof

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The Power of Analytics Driven Testing: Top Tool Tips

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