Google announced earlier this year the removal of search ads on the right hand side (see picture above). Users will only now see ads on the top and bottom of the search results. Will the customer experience on Google be … Read more
Posts tagged "paid search"
In the Paid Search industry, the question whether a company should focus their efforts on their own brand name has been a subject of fierce debate for many years. The very fact that it comes up so regularly and splits … Read more
I focussed on data in my last blog post on breakout sessions for digital advertisers at Adobe Summit. Now it’s time to understand how that data can be put to good use. There’s no doubt that search marketing is the … Read more
Adobe Summit is less than 3 weeks away, and the final touches are being put to the content for the Digital Advertising breakout sessions. This is the first of four blog posts that take a quick look at what digital … Read more