Posts tagged "paid search"

How does Google’s removal of right hand side ads impact search marketing?

Google announced ear­li­er this year the removal of search ads on the right hand side (see pic­ture above). Users will only now see ads on the top and bot­tom of the search results. Will the cus­tomer expe­ri­ence on Google be … Read more

Paid Search: why shift from branded to generic keywords

In the Paid Search indus­try, the ques­tion whether a com­pa­ny should focus their efforts on their own brand name has been a sub­ject of fierce debate for many years. The very fact that it comes up so reg­u­lar­ly and splits … Read more

Digital Advertising at Adobe Summit: Search

I focussed on data in my last blog post on break­out ses­sions for dig­i­tal adver­tis­ers at Adobe Sum­mit. Now it’s time to under­stand how that data can be put to good use. There’s no doubt that search mar­ket­ing is the … Read more

Digital Advertising at Adobe Summit: Data

Adobe Sum­mit is less than 3 weeks away, and the final touch­es are being put to the con­tent for the Dig­i­tal Adver­tis­ing break­out ses­sions. This is the first of four blog posts that take a quick look at what dig­i­tal … Read more

Ads that work harder for your money

With so many key­words, plat­forms and options, it can be dif­fi­cult to find a solu­tion to man­age and opti­mise your paid search ad spend. For exam­ple, First Choice, the UK’s lead­ing leisure trav­el com­pa­ny, need­ed to man­age over a mil­lion … Read more