Why AI holds the key to relevance and personalisation

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Luxury fashion rolls out its 2020 data collection

After years of view­ing online and mobile sales as mass-mar­ket tac­tics, new Adobe research reveals lux­u­ry retail­ers are diver­si­fy­ing their approach.

Grâce à une démarche agile et méthodique, la Banque Pictet vise l’hyper-personnalisation de la relation client

Après avoir appris, expéri­men­té, émis et validé des hypothès­es, la Banque Pictet, spé­cial­isée dans la ges­tion de for­tunes et d’actifs, délivre une expéri­ence client dig­i­tale à la hau­teur de l’exigence de ses clients. Une approche payante et qui con­traste avec la tonal­ité de notre époque.

Vorbereitung ist alles: Vier Tipps für eine erfolgreiche Feiertagssaison

Die Feiertags­sai­son ist offiziell eröffnet – und es ist nie zu früh, mit der Pla­nung zu begin­nen. Marken müssen deshalb die gesamte Cus­tomer Jour­ney per­fekt aufeinan­der abstim­men – von per­son­al­isierten Inhal­ten bis hin zum rei­bungslosen Einkauf­ser­leb­nis und exzel­len­tem Kun­denser­vice.

Personalisation

Solving the Customer Data Platform Problem

Using real-time cus­tomer pro­files and broad acti­va­tion to cre­ate per­son­alised expe­ri­ences.

Personalisation

Moving Finance Forward: A Guide to More Impactful Advertising in Financial Services

Con­sumers expect con­ve­nient, tai­lored ser­vices and mes­sages. But tra­di­tion­al finan­cial insti­tu­tions con­tin­ue to lean on cold email blasts, click­able ban­ners, and blan­ket offer­ings. These aren’t the foun­da­tions for real, endur­ing rela­tion­ships — not when those they’re reach­ing are becom­ing increas­ing­ly savvy toward mar­ket­ing tac­tics and are wary of how mar­keters use their data.

Advertising

Why Love Island is a Showcase for a New Era of Marketing

Toc­cara Bak­er explains how brands can reach the right audi­ence through tar­get­ed dis­play adver­tis­ing, dynam­ic con­tent on their com­pa­ny web­sites, and per­son­alised direct cam­paigns.

Advertising

Why Marketers Should Care About the European Heatwave

For mar­keters , the warm weath­er presents the chance to con­nect with their audi­ences in a high­ly rel­e­vant way, through per­son­alised engage­ment at an indi­vid­ual lev­el. This is now pos­si­ble with Trig­gered Jour­neys.

Personalisation

Christmas in July: Four Things Every Brand Should do Now in the Lead-up to the Festive Period

Con­sumers today have very high expec­ta­tions of their shop­ping expe­ri­ence, and those retail­ers that meet these expec­ta­tions excel. How­ev­er it’s key that as a brand you own the whole cus­tomer jour­ney, from engag­ing con­tent that is per­son­alised through to a fric­tion­less shop­ping expe­ri­ence fol­lowed by an infor­ma­tive post pur­chase expe­ri­ence.

Personalisation

Why Decluttering Your Data is the Secret to Better Personalisation

Earn­ing the right to gath­er cus­tomer data should be a top pri­or­i­ty for busi­ness­es. But brands should also ensure they are trans­par­ent and eth­i­cal in the way they col­lect data, as fail­ure in either area will quick­ly erode cus­tomer trust.

Personalisation

Two Advantages of Being a Latecomer to Digital Transformation

Telenor Swe­den dou­bles dig­i­tal sales and achieves a 5X increase in cross-sell­ing and upselling by deliv­er­ing more per­son­alised, data-dri­ven cus­tomer expe­ri­ences using Adobe Expe­ri­ence Cloud solu­tions.

Customer Success

Warum die Employee Experience die Basis jeder gelungenen Customer Experience ist

Je divers­er ein Unternehmen aufgestellt ist, desto eher repräsen­tiert es weite Teile unser­er Gesellschaft und ist somit in der Lage, glaub­haft die unter­schiedlich­sten Kun­denbedürfnisse zu antizip­ieren.

Digital Marketing

Cannes Lions 2019: Three Brands Delivering a Human Touch Through Technology

Look­ing back at this year’s Cannes Lions, a word that comes to mind is “den­si­ty”. Nowhere else in the mar­ket­ing and adver­tis­ing indus­try will you find such as dense con­cen­tra­tion of peo­ple, ideas, and cre­ativ­i­ty.

Personalisation

Using AI to Get Your Creative Juices Flowing

Strate­gies for dri­ving cre­ativ­i­ty, and increas­ing mar­ket­ing pro­duc­tiv­i­ty and effi­cien­cy with AI.

Technology

Beyond CRM: Why CXM Positions Enterprises for Customer Success

Click here to read this article.

Personalisation