Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

personalisation

Connect

Solving the Customer Data Platform Problem

Using real-time customer profiles and broad activation to create personalised experiences.
Personalisation

Moving Finance Forward: A Guide to More Impactful Advertising in Financial Services

Consumers expect convenient, tailored services and messages. But traditional financial institutions continue to lean on cold email blas...
Advertising

Why Love Island is a Showcase for a New Era of Marketing

Toccara Baker explains how brands can reach the right audience through targeted display advertising, dynamic content on their company w...
Advertising

Why Marketers Should Care About the European Heatwave

For marketers , the warm weather presents the chance to connect with their audiences in a highly relevant way, through personalised eng...
Personalisation

Christmas in July: Four Things Every Brand Should do Now in the Lead-up to the Festive Period

Consumers today have very high expectations of their shopping experience, and those retailers that meet these expectations excel. Howev...
Personalisation

Why Decluttering Your Data is the Secret to Better Personalisation

Earning the right to gather customer data should be a top priority for businesses. But brands should also ensure they are transparent a...
Personalisation

Two Advantages of Being a Latecomer to Digital Transformation

Telenor Sweden doubles digital sales and achieves a 5X increase in cross-selling and upselling by delivering more personalised, data-dr...
Customer Success

Cannes Lions 2019: Three Brands Delivering a Human Touch Through Technology

Looking back at this year’s Cannes Lions, a word that comes to mind is “density”. Nowhere else in the marketing and advertising i...
Personalisation

Using AI to Get Your Creative Juices Flowing

Strategies for driving creativity, and increasing marketing productivity and efficiency with AI.
Technology

Beyond CRM: Why CXM Positions Enterprises for Customer Success

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Personalisation

Jetzt neu: Optimierte Mobile App-Personalisierung für Marketer und Entwickler in Adobe Target

Das Smartphone gehört heute mit dazu - zu jeder Zeit, an jedem Ort und auf jedem Kanal. Und wir erwarten auch mobil außergewöhnliche...
Customer Experience

Solving the Customer Data Platform Problem

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Customer Experience

Content Management beschleunigen – über bestehende und neue Kanäle hinweg

Content ist König und das gilt heute mehr denn je! Wichtig dabei: Content Management über bestehende und neue Kanäle hinweg zu besch...
Customer Experience

Speed Content Management and Delivery Across Existing and Emerging Channels

Join experts from Adobe and leading brands for inspiring discussions at Adobe Summit EMEA about how your marketing and IT organisations...