Posts tagged "personalization"

Personalisation Technology: Testing & Optimisation

Last time I began this series on what to look for in per­son­al­i­sa­tion and opti­mi­sa­tion tech­nol­o­gy with my Per­son­al­i­sa­tion Tech­nol­o­gy Man­i­festo. Now I’m going to look at each of the items in the man­i­festo – the tech­nol­o­gy promis­es – and expand … Read more

Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

The launch of the Adobe EMEA Sum­mit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to high­light one of the real­ly excit­ing per­son­al­i­sa­tion capa­bil­i­ties that we’re mak­ing use of this year – iBea­con. As … Read more