Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

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Case Study: Hunderte Banken, ein System aus der Cloud

Ver­schiedene Stu­di­en haben einen Wan­del doku­men­tiert: Eine Unter­suchung von Accen­ture kam beispiel­sweise zu dem Schluss, dass sich Kun­den vor allem zwei Dinge von ihrem Finanz­di­en­stleis­ter wün­schen: eine „men­schliche Note“ und eine „datenges­teuerte Per­son­al­isierung in Echtzeit“.

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Why We Must Eliminate ‘Tick-box’ Culture

Qual­i­ty research makes all the dif­fer­ence between poor cam­paigns and suc­cess­ful cus­tomer expe­ri­ences.

Customer Experience

Adobe Digital Roadblock Report 2015 — Germany

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Adobe Digital Roadblock Report 2015 — UK

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Marketing Minutes with Alain Heureux

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The Royal Baby: Predictions from the Twittersphere

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Targeting and optimisation increases conversion and we have the proof

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Marketing Minutes with Viacom’s Christian Kurz

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Click Here: Adobe research shows marketers are missing the digital mark

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UK Snapshot: Digital playing catch up to old school advertising

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