Blog Archives

Marketing Minutes with Alain Heureux

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The IAB’s Mediascope Europe research reports cover 28 markets and have more than 50,000 consumer reviews. What key insight has the research found for brands? “Become more digital-centric” says IAB Europe Chairman Alain Heureux. We sat down with Heureux for

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Posted in Digital Marketing

The Royal Baby: Predictions from the Twittersphere

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With only days (or hours) to go until the royal birth, we wondered if social media could predict the gender of the royal baby and their name. Using Adobe Social we pulled Twitter data from the last thirty days in

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Posted in Social Marketing

Targeting and optimisation increases conversion and we have the proof

Budgets to optimisation

We asked more than 1,800 digital marketers about their targeting and optimisation strategy and how it impacts their results. Where marketers were using targeted content they saw an increase in conversion, but we also found out that 87% of marketers

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Posted in Digital Marketing, Testing & Targeting

Marketing Minutes with Viacom’s Christian Kurz

Christian Kurz, Viacom

In the latest Marketing Minutes  video, we sat down with Viacom’s VP of Research, Christian Kurz, to talk about millennials (age 9 -30). It turns out millennials around the world have a lot more in common than any previous generation

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Posted in Digital Marketing

Click Here: Adobe research shows marketers are missing the digital mark

Click Here: The State of Online Advertising

Between pop-ups, banners, search, video, social, page takeovers, and more, consumers are seeing more ads than ever to support their favourite web-based pastimes. Turns out 60% of consumers in the UK, France and Germany agree that online ads are annoying.

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Posted in Advertising, Digital Marketing, Social Marketing

UK Snapshot: Digital playing catch up to old school advertising

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Brands have spent decades mastering the art of traditional advertising and are struggling to realise the potential from digital ads, according to the UK findings of our Click Here: State of Online Advertising research launched today. 70% of consumers said

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Posted in Advertising
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