The speed at which marketing is changing and thus driving digital transformation in companies is truly immense. Today companies are more and more obliged to tackle digital transformation, if they want to be still successful in the future. Something we have known from … Read more
Posts tagged "research"
It’s never been a more exciting time to be a marketer – in fact in our 2015 Digital Roadblock report, 68% of UK marketers agreed that we are entering a ‘golden age’ of marketing. And it appears that our profession … Read more
The IAB’s Mediascope Europe research reports cover 28 markets and have more than 50,000 consumer reviews. What key insight has the research found for brands? “Become more digital-centric” says IAB Europe Chairman Alain Heureux. We sat down with Heureux for … Read more
We asked more than 1,800 digital marketers about their targeting and optimisation strategy and how it impacts their results. Where marketers were using targeted content they saw an increase in conversion, but we also found out that 87% of marketers … Read more
In the latest Marketing Minutes video, we sat down with Viacom’s VP of Research, Christian Kurz, to talk about millennials (age 9 -30). It turns out millennials around the world have a lot more in common than any previous generation … Read more
Between pop-ups, banners, search, video, social, page takeovers, and more, consumers are seeing more ads than ever to support their favourite web-based pastimes. Turns out 60% of consumers in the UK, France and Germany agree that online ads are annoying. … Read more
Brands have spent decades mastering the art of traditional advertising and are struggling to realise the potential from digital ads, according to the UK findings of our Click Here: State of Online Advertising research launched today. 70% of consumers said … Read more