Delivery is now about more than getting a purchase to a customer. Delivery is a purchase and it often matters more to the customer than the price of the item they’re buying.
Perhaps retail’s future lies between local and digital. More mixed use in town centres and combining independent shops with housing could bring much-needed life to the high street.
With six years of digital growth crammed into mere months, retail brands have learned some harsh lessons about the nature of their online operations.
As a semblance of normality returns to the British shopping scene, the insights we’ve uncovered reveal much about the shortcomings and opportunities that have surfaced during this inconceivable period of our lives…
Following an early surge, online purchases slowed in June for the first time in months, according to UK figures from Adobe’s Digital Economy Index.
Ein Überblick, wie Unternehmen angesichts der COVID-19 Krise reagiert haben und welche Schlüsse sich darauf für die Zukunft ableiten lassen.
Digitalisierungsbeschleuniger COVID-19: Wie Einzelhändler die neue Normalität für sich nutzen können
Große Teile der Retail-Branche reagieren schnell und passen sich an die wohl disruptivste Phase unserer Zeit an. Das wird sich auch langfristig bemerkbar machen, denn die aktuellen Umstrukturierungen legen die Basis für neue Arbeitsweisen, die über die Krise hinaus Bestand haben werden.
Le retail est l’un des secteurs qui a le plus été bouleversé par la pandémie de Covid-19. Fermeture des points de vente physiques, mise au chômage technique de nombreux employés… les marques ont dû rapidement réagir et s’adapter à l’une des situations les plus inédites de l’histoire moderne.
While it may seem like there’s no such thing as ‘business-as-usual’, there are ways for retailers to adjust their operations, keep customers and employees happy, and perhaps set the stage for a new way of working after the worst has passed.
We are showcasing “Project Clothes Swap” in Adobe Experience Manager, to show how AI can take different outfits and move them around on different models online.
With so many people confined to their homes, and with most physical retail closed, customers are increasingly looking to shop online, giving many businesses the opportunity to re-evaluate their digital set-up (or lack of).
The challenges facing automotive brands, manufacturers, and dealerships are plentiful during this time, but there also exist many opportunities to mitigate the commercial and economic impact on the industry.
While it may seem like there’s no such thing as “business-as-usual” in this climate, there are ways for retailers to adjust their operations, keep customers and employees happy and perhaps set the stage for a new way of working.
Peter Sheldon, Senior Director Commerce Strategy at Adobe, discusses how voice can complement customer experience strategies.