Posts tagged "retail"

Customer experience in retail | Old battleground, new battle

Retail­ers must adapt to changes in tech­nol­o­gy to gain new cus­tomers, retain exist­ing ones, and main­tain long-term brand loy­al­ty. Nev­er has this been truer than in today’s age of dig­i­tal con­sumers. The rise of e-com­merce has blurred the lines between … Read more

Delighting Today’s Tech-Savvy Shopper: 8 Best Practices

Best Prac­tices for Estab­lish­ing Mean­ing­ful Omnichan­nel Con­nec­tions In the device-cen­tric world of today, shop­pers are far more aware of tech­nol­o­gy, as well as the user expe­ri­ence pos­si­bil­i­ties it allows for. As they browse and buy, they appre­ci­ate a syn­er­gis­tic approach—an … Read more

Innovating the Retail Experience

In the hyper-com­pet­i­­tive world of retail, pro­vid­ing a run-of-the-mill dig­i­tal expe­ri­ence is not enough. Cus­tomers expect a con­tin­u­ous and con­sis­tent expe­ri­ence across all touch-points, and they want it to be per­son­alised in a mean­ing­ful way. The lat­est Adobe Dig­i­tal Index data under­lines … Read more

Digital influence in retail – the role of product categories

In my last arti­cle, I spoke about the very inter­est­ing study of Deloitte Dig­i­tal, “Nav­i­gat­ing the new dig­i­tal divide,” which stud­ies the influ­ence of dig­i­tal on pur­chas­es in stores. Today I would like to come back in more detail on … Read more

Digital Transformation – What does it really mean for your industry?

Get the answer at Adobe Sum­mit Indus­try Ses­sions.  In one of my pre­vi­ous blog posts regard­ing  Dig­i­tal Trends: An Indus­try Focus on Dig­i­tal Mar­ket­ing in 2015, I had point­ed out one key dig­i­tal trend in Finan­cial Ser­vices, Retail, Tele­com and Auto­mo­tive indus­tries that I expect­ed to gain … Read more

Near Field Communication Technology in Europe – Reality?

There’s a belief that exists in today’s mar­ket­ing mind­set that must be respect­ed when answer­ing this ques­tion. That max­im is that the cus­tomer will dri­ve the answer and you, as the mar­keter, would be well-advised to lis­ten, learn and heed … Read more

Digital Advertising at Adobe Summit: Search

I focussed on data in my last blog post on break­out ses­sions for dig­i­tal adver­tis­ers at Adobe Sum­mit. Now it’s time to under­stand how that data can be put to good use. There’s no doubt that search mar­ket­ing is the … Read more

Combining the digital and the physical to create a superior in-store shopping experience

It’s no secret that mar­keters are strug­gling to imple­ment an effec­tive omni-chan­nel approach with their cus­tomers. It’s not just the increas­ing num­ber of dig­i­tal touch points between brands and cus­tomers mak­ing it dif­fi­cult for mar­keters to keep a sin­gle view … Read more